Ramón Zallo's scientific contributions
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Publications (4)
Our field, be it called the political economy of communication or the critical economy of culture and communication, is just one part (albeit a substantial one) of the critical viewpoint in that set of disciplines — economics, sociology or politics — that take a social analysis approach to culture and communication.1 By this I mean that our field i...
Digitisation and globalisation are leading not only to technical and cultural changes but also to social changes whose consequences are unpredictable. In this context, the culture industry and, on a different level, the creative industries (whose status needs to be determined) have a core role to play. Here, culture is seen as the subjective «other...
Obra que pretende mostrar la utilidad de un tipo de enfoque macroeconómico sobre los fenómenos comunicativos y de sistematizar los elementos de un análisis de las distintas ramas industriales de la comunicación y la cultura. El análisis está centrado en las formas de producción, las características de las mercancías culturales y la valorización de...
Citations
... Este predominio de los videojuegos en los hábitos de consumo establece nuevas agencias(Giddens, 1986), lo que a su vez incide en la estructura social y cultural, la cual queda expuesta a un poder corporativo que define, al mismo tiempo, los universos simbólicos desde un punto de vista capitalista(Murdock, 1997). En este caso, siguiendo aZallo (1988), las industrias culturales se componen de mercancías con contenidos simbólicos que tienen una finalidad de "reproducción ideológica y social".El incremento anual en los ingresos de las empresas de los videojuegos, además de ser un ejemplo de concentración del mercado, representa un riesgo para la diversidad de la producción cultural al redefinirse la estructura operativa de los conglomerados. Como se ha expuesto, los grandes corporativos adquieren una serie de estudios para producir contenidos, ofrecer consolas, servicios y aplicaciones para los usuarios. ...