Rajee M’s scientific contributions

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Publications (5)


A Study on Impact of Culture towards Buyer Behaviour of Hair Care Products with special reference to Himalaya Cosmetics
  • Article
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October 2017

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5,308 Reads

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8 Citations

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Rajee M

The basic aim of this study is to find-out the impact of culture towards buyer behaviour of Hair care product of Himalaya Cosmetics. This study was conducted in Chennai city in Tamilnadu. Basically this is a Cross-sectional study which has been designed with descriptive and analytical in nature to examine the various factors of culture and its impact on buyer behaviour. This study has also been designed with the sample of 500 respondents to collect the required information. Hypotheses were tested through association between the variables. All the variables studied were significantly related to culture and was significantly related to buyer behaviour. The chi-square shows that there is a significant association between frequency of purchase and amount spent for hair care products of Himalaya, significant association between frequency of purchase and usage of hair care products of Himalaya also there is a significant association between usage and satisfaction about hair care products of Himalaya cosmetics. KEYWORDS: Buyer Behaviour, Cosmetics, Culture

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Interrelationship among factors of OCB in Service industry with respect to Information Technology: An Empirical Study

April 2017

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140 Reads

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3 Citations

The purpose of this study is to investigate the role of employee engagement in the relationship between OCB in Information Technology industry in Chennai, Tamilnadu. Quantitative cross-sectional survey design (N = 120) examined the relationship between employee engagement and OCB. Hypotheses were tested through correlation and regression. All the variables studied were significantly related to employee engagement and employee engagement was significantly related to OCB. The regression analysis shows that the Work-Life Balance, Communication at Workplace, Employee Engagement and Employee Retention significantly predicts and has positive effect on Organizational Citizenship. One unit increase in Employee Engagement leads to an increase of 0.841 units in OCB in IT industry, which shows that Employee Engagement is one of the main reasons for OCB. Keywords-Organizational Citizenship Behaviour, Work-Life Balance, Communication at Workplace, Employee Engagement, Employee Retention To cite this article: Kasinathan S, Dr. Rajee M , " Interrelationship among factors of OCB in Service industry with respect to Information Technology: An Empirical Study" , International Journal of Application or Innovation in Engineering & Management (IJAIEM) , Volume 6, Issue 4, April 2017 , pp. 120-126 , ISSN 2319 - 4847.




A Study on Employee Engagement

September 2011

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45,789 Reads

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4 Citations

ABSTRACT: Employee Engagement is the buzz word term for employee communication. It is a positive attitude held by the employees towards the organization and its values. It is rapidly gaining popularity, use and importance in the workplace and impacts organizations in many ways. HR practitioners believe that the engagement challenge has a lot to do with how employee feels about the about work experience and how he or she is treated in the organization. Engagement differs from job in as it is concerned more with how the individual employees his/her self during the performance of his / her job. The aim of this paper is to present the importance, effect of employee engagement in the manufacturing sector, examined from a mid size company’s point of view, where they are manufacturing sheet metal press components. The study has been carried out in a company located near Chennai (July 2011) on a convenience sample of 118 respondents through the distribution of structured Questionnaires to employees of the company. The study has found the satisfactory level of the employees regarding various factors related to their commitment towards their company. In general, there is a positive attitude has been found among employees and they are actively engaged towards their company. To cite this article: Kasinathan.S and Rajee.M (2011), “A Study on Employee Engagement”, Knowledge Economy Journal of Social Sciences, Vol. 1, Iss. 2

Citations (2)


... These data are in line with studies such as Ramsey [14] that show that servant leadership is positively related to authenticity, as well as that the last one has positive effects on work engagement [1,49,50]. This is possible because servant leaders are both authentic and ethical, increasing the number of followers through the unique characteristics of this leadership [75], which connects emotionally with followers by promoting employee engagement [76,77]. Hence, these results are complementing the behavioral theories of servant leadership, as to our knowledge, at the moment they do not demonstrate that perception of servant leadership may influence on follower´s authenticity. ...

Reference:

Servant Leadership in a Social Religious Organization: An Analysis of Work Engagement, Authenticity, and Spirituality at Work
A Study on Employee Engagement

... The theory shows that leader behaviour depends on employee satisfaction, motivation, and performance. Leaders are expected to help followers reach their goals and provide the guidance and support they need to ensure that their goals are in line with the goals of the institution (Kasinathan & Rajee, 2017;Habeeb, 2019;Barsulai, Makopondo & Fwaya, 2019). An organizational goal that details the methods used by leaders. ...

Interrelationship among factors of OCB in Service industry with respect to Information Technology: An Empirical Study