R.W. Belk’s scientific contributions

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Publications (1)

Determinants of consumption cue utilization in impression formation: An association derivation and experimental verification
  • Article

January 1981

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5 Reads

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50 Citations

Advances in consumer research. Association for Consumer Research (U.S.)

R.W. Belk

Citations (1)

... Consequently, this study focuses on the specific segment of consumers of Gen Y and Z because they are shown to be more concerned with sustainability issues and have a higher level of CSR awareness than other generations (Chatzopoulou & de Kiewiet, 2020;Luger et al., 2022;Petro, 2021;Pradeep & Pradeep, 2023;Rank & Contreras, 2021;Wong, 2021). According to the Pew Research Center, Gen Y is the demographic cohort of individuals born between 1981and 1996, while Gen Z are individuals born between 1997(Dimock, 2019. Gen Y (often referred to as millennials), constitutes approximately 23% of the world's population (Deloitte, 2023). ...

Reference:

Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile
Determinants of consumption cue utilization in impression formation: An association derivation and experimental verification
  • Citing Article

  • January 1981

Advances in consumer research. Association for Consumer Research (U.S.)

R.W. Belk