January 1988
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57 Reads
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92 Citations
American Psychologist
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... Social psychologists recognize that the characteristics of attitudes are too complex to be captured by the simple dichotomy between 'agree' and 'disagree' (Craig, et al. 2005: 6). The research literature demonstrates that attitude strength is generally related to importance (Krosnick and Abelson, 1992), certainty (Gross, Holtz and Miller, 1995), elaboration (Petty and Cacioppo, 1986), intensity (Krosnick and Abelson, 1992) and commitment (Abelson, 1988). Craig et al. argues that often, an individual holds conflicting values which are related but distinct towards an object (2005: 6). ...
- Citing Article
January 1988
American Psychologist