January 2001
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343 Reads
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617 Citations
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Publications (5)
January 2000
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27 Reads
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29 Citations
January 2000
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24 Reads
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34 Citations
January 2000
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1,996 Reads
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15,491 Citations
January 1994
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34 Reads
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61 Citations
Every methodology in social science research includes a set of recommended procedures intended to minimize abuse and error. Because these standards are still evolving for focus groups, the methodology is prone to abuses, both intentional and unintentional. For example, many disparate group situations are labeled ‘focus group interview’; researchers are occasionally more interested in profit than in enlightenment; and results are frequently overgeneralized. In this chapter we hope to highlight those factors which are becoming accepted as critical to successful focus group interviews and also those ‘black holes’ that weaken the quality of focus group research.
Citations (5)
... Each category then engaged in focus group discussions, offering a platform for interactive dialogue and fostering a deeper understanding of the communal and social dynamics influencing individual choices (Krueger & Casey, 2014). These sessions aimed to identify communal trends or deviations in perceptions and to expose any collective misunderstandings or social norms that might impact consumer behavior. ...
- Citing Book
January 2000
... A focus group is defined as a structured discussion between a group of people where a moderator is involved who addresses issues to be discussed and ensures all members participate and the conversation stays on topic, controlling any overly dominant members [65]. Focus groups with four to seven participants are typical for collecting data on the experiences, interactions, and perspectives of the participants [66]. The session lasted approximately 120 min for the three groups. ...
- Citing Article
January 2000
... Interview was conducted using audio recorder with the assistance of semi-structured, open-ended script to guide the sessions and to obtain the 30 participants views [18]. Scripts for the interview were piloted before conducting the actual interview. ...
- Citing Article
January 1994
... Qualitative methods-specifically, focus groups (FGs)-were used to achieve this objective instead of relying solely on traditional interviews. FGs can offer a deeper understanding of factors that influence health behaviors by fostering open discussions and helping participants feel more comfortable sharing their personal opinions [19]. This type of inquiry allows investigators to understand the socio-cultural factors surrounding stigma through the healthcare student lens [19,20]. ...
- Citing Article
January 2001
... Interview calls were recorded via smartphone native software and transcribed by hand. Analysis and coding were guided by principles of grounded theory (Corbin & Strauss, 1990;Krueger & Casey, 2000). The primary researcher reviewed the interview transcripts and identified initial broad themes. ...
- Citing Article
January 2000