Prim Masrokan’s research while affiliated with UIN SATU Tulungagung and other places

This research aims to find an in-depth picture regarding Higher Education Marketing Strategies through 7P to Increasing Public Interest. This research uses a qualitative method with a phenomenological approach, a type of field study with a case study design. Data collection techniques include in-depth interviews, direct observation, and documentation review. Data analysis using Triangulation compares and cross-checks the degree of trustworthiness of information obtained through different sources. Research locus at STKIP PGRI Trenggalek. Research results show 7P, product (various services offered), price (relatively cheaper than other universities). Place (location, very strategic and easy to access), Promotion (carried out internally and externally), People (competent and qualified lecturers and employees), Physical Evidence (facilities and infrastructure that meet the requirements to support lectures). Process (The process of lecture activities that can meet student needs). Analysis results via SWOT to determine strengths, weaknesses, opportunities, and challenges. Knowing the strengths that STKIP PGRI Trenggalek has, it can be utilized to improve weaknesses and use existing opportunities to avoid threats from external factors. Incessant promotions and always prioritizing service have increased its image and resulted in the number of enthusiasts always increasing.

This dissertation is based on the results of the researcher's observations regarding the conditions of madrasa marketing at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri and its role in efforts to increase the interest of educational customers. The problem formulation in this research is: (1) How does madrasa branding increase the interest of educational customers at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri? (2) How does madrasa differentiation increase the interest of educational customers? (3) How does madrasa positioning increase the interest of educational customers? (4) How does madrasa direct marketing increase the interest of educational customers? This dissertation aims to find and describe madrasa quality marketing strategies in the form of branding, differentiation, positioning, and direct marketing in increasing the interest of educational customers at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri, where the researcher conducted qualitative research and is a type of research with a multisite research design. Data collection techniques were carried out using (1) in-depth interviews, (2) participant observation, and (3) documentation. Data analysis was carried out in two ways, namely single site analysis with data collection, data condensation, data display and drawing conclusion steps, then continued with cross-site analysis. Checking the validity of the data is carried out using credibility, transferability, dependability and confirmability tests. The results of this research found that: The marketing strategy for madrasa quality in increasing the interest of educational customers is carried out by: a) branding, displaying the basic character of the madrasa in the form of mottos and slogans; b) differentiation, creating madrasas that have special services; c) positioning, implementing early admission patterns for new students and various levels of student admission schemes; d) direct marketing, direct marketing through the school website, promotion of madrasa success both in competitions at various levels and acceptance at universities as well as selection of outstanding female students through the student achievement program, and e) selected door to door, going directly to find and recruit students with achievement. Keywords: Marketing Strategy, Madrasa Quality, Educational Customer Interest.

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi jasa pemasaran pendidikan berbasis mutu pendidikan transformatif, faktor pendukung dan penghambat, serta dampaknya dalam meningkatkan mutu lembaga pendidikan. Penelitian ini merupakan penelitian kualitatif, objek penelitian berlokasi di SMP Islam Plus Al-Hikam Kandangan terkait dengan strategi jasa pemasaran dan pendidikan tranformatif terhadap mutu lembaga pendidikan di SMP Islam Plus Al-Hikam Kandangan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan studi kasus. Sumber data dalam penelitian ini ialah sumber data primer dan sekunder. Dalam penelitiannya, peneliti menggunakan metode observasi, wawancara, dan dokumentasi. Teknik analisis data yang peneliti gunakan yaitu reduksi data, penyajian data dan penarikan kesimpulan. Sedangkan, untuk pengecekan keabsahan data, peneliti menggunakan trianggulasi sumber dan trianggulasi metode. Hasil dari penelitian ini menunjukkan bahwa: 1). Analisis SWOT manajemen pemasaran jasa pendidikan di SMPI Plus Al-Hikam Kandangan, matriks swot yang paling tepat diterapkan yaitu SO (Strengths and Opportunities) dimana program unggulan, kelengkapan fasilitas, guru yang kompeten dijadikan peluang untuk menarik minat pengguna jasa pendidikan. 2). Strategi manajemen pemasaran jasa pendidikan di SMPI Plus Al-Hikam Kandangan menggunakan getok tular, mengikuti dan mengadakan event-event tertentu, penyebaran brosur, spanduk dan pamflet, serta promosi melalui media sosial yang paling masif dilakukan sekarang ini. 3). Implementasi manajemen pemasaran jasa pendidikan SMPI Plus Al-Hikam Kandangan yang telah diterapkan semenjak didirikan lembaga ini mampu menarik minat masyarakat pengguna jasa pendidikan dengan dibuktikan bahwa gencarnya inovasi pemasaran dari media sosial mampu menambah jumlah siswa setiap tahun ajaran baru dimulai.

The government has issued and evaluated various policies to improve the quality of Indonesian Education. This study aims to analyze various policies and new paradigms of policies related to National Education Standards. The method used in this research is a literature study. The results of the study show that there is a paradigm shift related to policies regarding National Education Standards from those oriented to content standards, then shifted to graduate Competency Standards as an effort to improve the quality of Indonesian education.

This study aims to determine the implementation of service management in improving the quality of inclusive education. This research was conducted at SD Muhammadiyah 1 Tulungagung, SDI Al-Azhaar Tulungagung, and MI Modern SAKTI Tulungagung. This research uses a qualitative approach of the type of case study. The results showed that the management of inclusion education services was carried out by providing facilities and infrastructure in accordance with the needs of Students with Special Needs (PDBK), competent educators, modifying the curriculum and assessment system for PDBK, and creating a pleasant learning atmosphere. The implementation of service management in the three educational institutions has their own characteristics in accordance with the vision and mission of the school. Although there are different objectives, basically the objectives of education still refer to the quality standards specified in the applicable laws and regulations.