Pradeep Reddy’s scientific contributions

Organizations use a variety of strategies to acquire a competitive advantage in today's competitive environment. The question is whether these behaviours are consistent with our organization's beliefs and ideals. Ethical activities are thus the solution. Managers or the top management now have a moral obligation to embrace these methods, thus businesses must incorporate social responsibility into every marketing choice they make. This study emphasizes the significance of employing ethical marketing methods to achieve a competitive advantage over competitors. The significance of manufacturers acting in a socially responsible manner is also highlighted in the study.