Phan Phung Phu’s scientific contributions

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Publications (1)


The role of international marketing in international business strategy
  • Article

July 2019

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90 Reads

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527 Citations

International Journal of Research in Marketing Management and Sales

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Phan Phung Phu

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Dang Thi Phuong Chi

Citations (1)


... The creative economy is an economic concept that focuses on creativity and information (Sulistyo, 2023). The creative economy relies on ideas and knowledge from human resources as the main factor in training the community (Tien et al., 2019). The creative economy includes a variety of activities that rely on individual creativity, skills, and talents to generate added value and innovation, one of which is that training in making dish soap can be a creative economic activity that can increase people's income (Susilowati at, al. 2024). ...

Reference:

Improving The Creative Economy Through Training in Making Aloe Vera Dish Liquid Soap with Participatory Rural Appraisal Method
The role of international marketing in international business strategy
  • Citing Article
  • July 2019

International Journal of Research in Marketing Management and Sales