Peter Doyle’s research while affiliated with University of Warwick and other places

... The recognition that conflict can emerge from different places and may be contingent on different factors is clear in the broad and diverse ACR literature, where numerous origins of conflict have been identified and comprise: clients' dissatisfaction with agency performance (Durden et al., 1997); lack of knowledge on the part of the agency of the business and focus of the client (Bourland, 1993;LaBahn & Kohli, 1997); staff turnover rate within an agency (Hotz et al., 1982) and the perceived inadequacy of replacement members of staff in charge of their accounts (Doyle et al., 1980). Nevertheless, the misalignment of aims and goals between the two parties , which can place the agency and the client "against" each other (Devinney & Dowling, 1999), is at the forefront of conflict. ...

Reference:

Maximizing the Public Relations Agency—Client Relationship in the Sports Industry

... Some authors also suggested signomial programming [6] but in most cases, their models were so complex to the understanding of marketing professionals and signomial programming does not produce the global optimal solution. In this paper, we have developed a simplified combination of signomial-geometric programming model that optimize profit from marketing mix problem and achieve global optimal solution. ...

Reference:

Signomial-Geometric Programming Model for Marketing Mix Problem

... Another category of studies evaluated information processing in order to increase the consumer's involvement with advertising (Rodgers and Thorson, 2000). Moreover, some researchers addressed the variables of selecting appropriate agencies from client (Doyle et al., 1980; Cagley and Roberts, 1984; Harvey and Rupert, 1988; Wackman et al, 1987; Verbeke, 1988; Dowling, 1994) and agencies point of views ( Fam and Waller, 1999). The key functions of advertising agencies have also been examined by another group of studies ( Butkys and Herpel, 1992). ...

Reference:

A Review of the Activities of Advertising Agencies in Online World

... Here, the dual objective function of the geometric programming is maximized subject to orthogonality and normality conditions (linear constraints), [4]. Geometric programming (Gp) has wide applications, even in marketing, [5]. This shows the extent to which Gp can be applied in different fields of study. ...

Reference:

Geometric Programming in the Design of Standard Laboratory for Students' Practical Work

... Several studies mention various formulations for this problem in early studies. Between some of them, Corstjens and Doyle [10], [11] and Zufryden [12] suggested comprehensive models of multiple polynomial powers, which served as valuable benchmarks for many scholars. ...

Reference:

Dynamic programming approach for solving the retail shelf-space allocation problem

... However, these models often oversimplified shelf-space allocation by primarily relying on a single one-dimensional value for shelf space and failed to adopt a comprehensive approach by omitting restocking costs. Over time, some studies extended these models to encompass elasticities among products within a category (Corstjens and Doyle, 1981;Zufryden, 1986) and assortment decisions (Borin et al., 1994;Urban, 1998). Subsequently, some studies explored the incorporation of multiple shelves with varying widths, as proposed by Yang (2001) and Hwang et al. (2005). ...

Reference:

When should shelf stocking be done at night? A workforce management optimization approach for retailers

... There are two major limitations of this method; the First is that the optimal solutions are not generally guaranteed because only the first order (necessary) conditions are taken into account given that the second order conditions are difficult to check. In the Second case, the optimal marketing mix decisions can only be achieved if one assumes concave objective functions and convex feasible regions; conditions that cannot readily be assumed in marketing [10]. Sales function is concave and predictor variables consist of n terms, each term being a set of interacting variables, where the interaction among the variables is often nonlinear and because of concave sales function resulting naturally from marketing mix problem [1]; the requirement of all positive coefficients prevents the direct application of the nonlinear regression techniques. ...

Reference:

Signomial-Geometric Programming Model for Marketing Mix Problem

... Consequently, our finding of interest, i.e., migration of existing customers from the radically transformed to old format stores of the same chain, is not subject of their study. Corstjens and Doyle (1989) instead investigate the impact of significant changes to the merchandise portfolio on a fashion store's profitability; Sarantopoulos et al. (2019) assess the impact of a complement-versus substitute-based product assortment reorganization. These studies focus on the impact of the repositioning on the one focal store where the repositioning occurs, without considering nearby untransformed stores, or without investigating heterogeneity across consumers. ...

Reference:

What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers

... It has so many factors that are performed with many complex procedures. For example, duration and deadline, manpower capability associated with the selection of suppliers' numbers to contact when searching for them, the process of relevant decisions' making, communication and dealings strategy with the suppliers, business risks, probable services after purchasing the products that have impacts on future relationships between buyers and sellers [14]. Moreover, the changes in technology concern for reshaping all relevant processes in business activities, incorporating new businesses, changing relationships between buyers and suppliers, products' using experience, customers' quantities, and impacts of technological complexities [15]. ...

Reference:

Digital procurement practices in SMES: comparative cases of advanced and emerging economies

... This research is significant in that it deals both with market expansion of mini-box service retailers in the domestic context as well as the relationship between store development data and corporate performance. Branch strategy and management are key determinants of market growth and profit performance for service retailers (Doyle and Corstjens 1983). It is required to provide managers of the service firms with more straightly applicable studies on the way of market expansion to efficiently cover the domestic market as well as their effects on corporate performances. ...

Reference:

Store Development Strategies of Mini-box Service Retailers: Analytical Framework and Case Study in Japanese Food Service