Percy H. Tannenbaum’s scientific contributions

... Numerous concepts have been developed to represent the differences between words and measure the psychological distance between words. C. E. Osgood, G. Suci, and P. Tannenbaum conducted pioneering work in this field in their book "The Measurement of Meaning" [7], where they examined the affective meaning, the emotional reactions evoked by words [3a]. Words were subjected to a study called semantic differential. ...

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Semiconductive Interpretation and Measurement of Definition Sentences

... La recherche comparative ne consiste pas à comparer, mais à expliquer et à comprendre (Przeworski, 1987). C'est dans le travail explicatif que résident toute la richesse et la complexité de la démarche comparative, car il s'agit de déterminer quand une similarité est une réelle similarité, quand la similarité est en réalité une différence, quand une différence est en réalité une similarité et quand une différence est une réelle différence (Osgood, Suci & Tannenbaum, 1957). En outre, cette double approche participative et comparative pourrait renforcer la coopération régionale entre les acteurs de ces territoires. ...

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Prise en charge éducative des bandes dans les outre-mer : Une recherche-action pour faire communauté

... Subjective perception variables of the scenes were quantified using the Semantic Differential (SD) method. The SD method is a relatively commonly used psychometric method whose distinctive feature is the quantification of psychologically rated feelings [41]. In this study, 395 panoramic photos were uploaded to the Baidu Virtual Reality platform, and the average subjective ratings from 200 landscape architecture students for each scene were collected using a questionnaire star platform. ...

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Scenic Influences on Walking Preferences in Urban Forest Parks from Top-View and Eye-Level Perspectives

... Participants gave ratings on their feelings after viewing each sample text in the shape of a 5-degree bipolar of semantic differential (SD). The semantic differential method developed by Osgood is a common scaling device for quantifying subjective consumer emotions [41]. The purpose of the semantic differential approach is to provide quantitative support to encourage users to provide an objective assessment of the specimen's psychological value. ...

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Assessment of Emotion in Online News based on Kansei Approach for National Security

... By another inspiration from the social sciences, a newer direction of natural language processing (NLP) research transforms in-transparent embeddings into a space of meaningful dimensions (Mathew et al., 2020;Kwak et al., 2021; Senel et al., Engler et al., 2022), enabling new ways to study concepts. Similar to semantic differentials (Osgood et al., 1957), this methodology relies on antonyms or opposing concepts described by lexicons. ...

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Profiling Bias in LLMs: Stereotype Dimensions in Contextual Word Embeddings

... The semantic differential scales aimed at assessing each subject's level of satisfaction with the root canal treatment received. Patients were asked to rate their satisfaction of each scale from 1 to 10 on the factors: cost, time involved, pain during the procedure, poor aesthetics of the treated tooth, poor chewing ability on the treated tooth and pleasantness of the treatment postoperatively (Osgood et al. 1957). The discrepancy in root canal treatment outcomes in terms of quality of treatment amongst different treatment providers, based on their training and experience , has been reported (Saunders et al. 1997). ...

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Quality of life and satisfaction of patients after nonsurgical primary root canal treatment provided by undergraduate students, graduate students and endodontic specialists

... According to Osgood and Tannenbaum (1955), people's attitudes toward a source are influenced by the principle of congruity. This means that the perceived authenticity of an influencer is increased when there is a match between the influencer and the brand (Kim and Kim 2021). ...

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Influencer Activism: Insights for Effective Partnership With Brands and Organizations