Percy H. Tannenbaum's scientific contributions

... These three dimensions have been used as crucial evaluation indicators for emotional responses (Lang et al. 1997;Mauss and Robinson 2009). Pleasure is defined as a continuous dimension ranging from pleasantness (e.g., joy) to unpleasantness (e.g., sadness) (Osgood et al. 1957). Arousal represents the extent of a person's excitement or motivational activation (Bradley et al. 2001). ...

... We can roughly conceive of the models as being bottom-up (PC predictors) versus top-down (category label predictors). These results therefore suggest that animacy is unlike valence or arousal, which are usually conceived as being components of semantics (Osgood et al., 1957). It is rather more like being expensive or being soft, an objectively grounded top-down classification that we learn from experience. ...

... In addition, the experiential theory of meaning assumes that at least a portion of place experience cannot be verbalized and is largely unconscious (Johnson, 2007). However, within psychology, attempts to quantify meaning have a long tradition (e.g., Osgood et al., 1957). Empirical quantitative investigations require psychometrically valid instruments. ...

... Participants gave ratings on their feelings after viewing each sample text in the shape of a 5-degree bipolar of semantic differential (SD). The semantic differential method developed by Osgood is a common scaling device for quantifying subjective consumer emotions [41]. The purpose of the semantic differential approach is to provide quantitative support to encourage users to provide an objective assessment of the specimen's psychological value. ...

... Each dimension of the MPS detects a property/quality of the contextual situation. If you like, the cognitive system carries out a sort of factorial analysis by means of which it detects the contextual situation by breaking it down into a set of basic qualities/properties. Accordingly, the higher the MPS dimensionality, the higher the number of facets of the contextual situation that the cognitive elaboration-i.e., the Bayesian forecast (see above, Section 2.1)-takes into account; (2) Second, the APER adopts the semiotic view of affects, namely, the idea that affects are basic, generalized, and bi-polar embodied meanings (on the view of affects as basic meanings, see Barrett 2006;Murphy and Zajonc 1993;Osgood et al. 1957; from a psychoanalytic standpoint , Fornari 1979;Klein 1967;Matte Blanco 1975;Salvatore and Freda 2011;Stein 1991; on the bi-polar structure of affects, see Barrett and Russell 1998). Each affective dimension of meaning consists of a form of interpretation of the experience in terms of a global pattern of bodily activation (e.g., pleasure/unpleasure). Based on the semiotic view of affects, the APER claims that the affective meanings work as the core dimensions of the MPS-affects are the first modes of making sense of experience that the individual learns from birth; through ontogenesis, the individual learns further, more cognitively advanced, abstract classes of meaning, which contribute to the dimensionality of the MPS (for instance, abstract concepts such as freedom, utility, and openness; on the linkages between affective and abstract concepts, see Borghi et al. 2017); (3) Third, the MPS has variable dimensionality, both within and between individuals. ...

... The semantic differential scales aimed at assessing each subject's level of satisfaction with the root canal treatment received. Patients were asked to rate their satisfaction of each scale from 1 to 10 on the factors: cost, time involved, pain during the procedure, poor aesthetics of the treated tooth, poor chewing ability on the treated tooth and pleasantness of the treatment postoperatively (Osgood et al. 1957). The discrepancy in root canal treatment outcomes in terms of quality of treatment amongst different treatment providers, based on their training and experience , has been reported (Saunders et al. 1997). ...

... Note that if attitude is assumed to be unbounded (e.g., Baumann et al., 2020), ( , ) needs to be modelled differently. Empirical evidence from the study of congruity theory have been cited to support the role of polarization factor (Lorenz et al., 2021;Osgood & Tannenbaum, 1955). Another component is source credibility , , which describes how much the agent trusts another agent . ...