Paul Messaris's scientific contributions
What is this page?
This page lists the scientific contributions of an author, who either does not have a ResearchGate profile, or has not yet added these contributions to their profile.
It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
If you're a ResearchGate member, you can follow this page to keep up with this author's work.
If you are this author, and you don't want us to display this page anymore, please let us know.
It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
If you're a ResearchGate member, you can follow this page to keep up with this author's work.
If you are this author, and you don't want us to display this page anymore, please let us know.
Publication (1)
Citations
... Both verbal and pictorial metaphors in promotional discourse, have received due attention owing to their persuasive power to make potential buyers change their buying habits (Maalej, 2001(Maalej, , 2003(Maalej, , 2007(Maalej, , 2014Messaris, 1997;Siltanen, 1981;Sopory & Dillard, 2002a-b). Therefore, if the translation of an ad fails for reasons of cultural reception, this may occasion a loss of profit for companies hiring a copy writer. ...
