Pamm Kellett’s research while affiliated with Deakin University and other places

Founded in 1996, the United States Australian Football League is a participation-based, amateur league that has the goal of increasing awareness, interest and participation in the sport of Australian rules football in the United States. The league has encountered challenges in creating awareness of, and therefore building participation in the sport. Lack of exposure and awareness of the sport in the United States sport marketplace is a fundamental barrier to growing participation. The USAFL has experienced difficulties in building participation because there is limited awareness and knowledge of the sport and league in the US, in addition to also a general confusion about, and lack of understanding of the sport of Australian rules football. These challenges have hindered the growth of the game in the US. The case provides students with the opportunity to consider the challenges inherent in positioning a sport in a foreign context. The case invites students to consider issues of creating awareness of a sport and branding it from the perspective of the President of the USAFL (an Australian ex-patriot) and a fellow board member (an American citizen). By comparing and contrasting the perspectives of an individual from the sport's country of origin (where the sport is immensely popular), and an individual from the sport's new cultural context encourages students to critically challenge assumptions about the popularity of sports, and explore strategies that may more effectively brand and position a sport within a new cultural context.

This chapter explores how the adoption of Web 2.0 social media platforms as information communications technology (ICT) innovations is impacting organizational design, culture, and human resource management (HRM) in events. Individuals responsible for the development and implementation of social media in 12 event organizations were interviewed regarding its adoption and how it impacts work in their organizations. Three types of innovation adopters were identified: spontaneous activists, spontaneous reactors, and organized initiators. The findings demonstrate that the use of social media in event organizations is impacting event workers by creating role overload and ambiguity. This chapter discusses implications for event organizations and their employees in terms of HRM policy, performance management, workforce skill development, recruitment, and retention.

Referees are key sport personnel who have important responsibilities both on- and off- the field. Organized competition would not survive without referees, yet little is known about what cause referees to discontinue in the role. This research examines the experiences of former referees so that managers may better understand strategies that might encourage more referees to be retained. Fifteen previous basketball referees were interviewed about their refereeing experience. Ten themes emerged that were related to the sport development stages of referee recruitment, referee retention, and referee advancement. The results indicate that issues experienced during the retention phase (Problematic Social Interaction, Training/Mentoring, and Lack of Referee Community) and then at the advancing stage (Lack of Administrator Consideration, Administrator Decision Making, and Sport Policies) are linked to eventual departure from the role. Interestingly, off-court factors were reported as more influential in the decision to leave. Managerial strategies and implications are discussed.

This case study provides insight into a current issue faced by sporting leagues—the movement of professional players to different sports. As the case illustrates, the movement of professional players across sport codes can have a profound impact on the management of sport development, the management of player contracts, and legal issues in restraint of trade.

This case is written for instructors of classes focused on strategic management, organisational behaviour, human resource management, and/or an officiating course. The case highlights the numerous administrative processes a new employee in a sport organisation would face. Although the case is fictional it is based on the authors’ personal and professional experiences in athletics administration and officiating, and further draws upon the authors’ research in the area of officiating. Consequently, this case study was constructed based on first-hand observation, interviews and conversation with numerous officials and administrators, and through the examination of documents frequently used to manage officials. As a result, the case provides an opportunity for students to critically evaluate and address: (1) a sport organisation's policies and procedures; (2) issues related to human resource management within a sport setting; (3) the managerial response after an organisational failure.

There is a growing body of knowledge that examines the tasks and processes for successful sport and recognizes that sport development activities undertaken within the framework of recruitment, retention, and transition should vary between sports and contexts. There has been little research that has examined newer models of sport development in emerging sports. This research examines elite sport development structure and delivery in the sport of triathlon in the USA and Australia. The research team conducted interviews with representatives responsible for the delivery and development of triathlon. The results show three overarching elements in elite sport development: (1) the sport development process, (2) the sport development setting, and (3) outsourcing delivery of sport development. Triathlon has different processes and settings for sport development between the USA and Australia. However, both countries share a core similarity in how they deliver elite sport through a third party organization. A discussion of the implications for the development of new models of elite sport development ensues.

The Internet has impacted the tourism sector and tourists substantially. Yet, very little information is known about how tourism organisations are using the second generation of the Internet, Web 2.0, and its various social media platforms in relation to their marketing activities. This article explores ways in which events, as an integral part of the tourism sector, are using Web 2.0 tools to build their online brand communities. While the qualitative analysis highlights benefits for events, it also identifies the risks and challenges that events face in using Web 2.0. These include the capacity to resource this aspect of marketing and the ability to protect their brand from the advent of counter- and alter-brand communities when online brand community building activities are not fully effective.

Umpires (referees) are essential for sport competition, yet many sports report difficulty in recruiting and retaining umpires. Therefore, this research sought to better understand what experiences will ensure continued participation in umpiring. Previous literature suggests that the communities created are vital to umpire retention. Thus, the aim of this research was to identify the factors that lead to, or detract from sense of community for umpires. Twenty-two Australian Rules football umpires were interviewed using a semi-structured approach. This study revealed that Lack of Administration Consideration, Inequity (specifically related to remuneration and resources), Competition, Common Interest (specifically in the sport, interactions within football community, and/or within social spaces) impacted the development of sense of community for umpires. This study demonstrates that as umpires move through their careers, the outcome of the noted factors to enhance or detract from sense of community change. Implications for umpire education, accreditation, and management aimed at retaining umpires are discussed.

Water management and the sport industry|s responsibilities surrounding it have not yet received any attention in the sport management scholarly literature. This research aims to address this oversight by identifying the key issues of corporate social responsibility inherent in water management in the sport sector and suggesting a research agenda. This research paper will present a model of water use in sport in the Australian context, and suggest research methods to further develop an understanding of sustainable water management policy, governance, and stakeholder management in the sport industry.