February 2016
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6 Citations
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... Television advertising has been shown to have a substantial impact on viewers, subtly shaping their purchasing decisions across various demographics, from children to the elderly. According to Mohideen and Saravanan (2016), the psychological role of television advertisements is powerful enough to mold consumer aspirations, making it a potent tool for marketers. Given the significant financial investments in television advertising (Krishnakumar & Radha, 2014), understanding its effectiveness in the context of Dhaka's unique media consumption patterns is essential. ...
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February 2016