November 1979
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9 Reads
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50 Citations
Journal of Studies on Alcohol
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November 1979
·
9 Reads
·
50 Citations
Journal of Studies on Alcohol
... Participants in laboratory tests showed increased drinking speed when exposed to high-tempo music, instead of low-tempo music. Comparable findings have also been recorded in more realistic research in the context of bars and restaurants (e.g., (Bach and Schaefer, 1979;Caldwell and Hibbert, 2002;Milliman, 1986). Besides, additional studies have validated the finding that altering the tempo of the background music might influence the speed at which individuals navigate through supermarket aisles (e.g., Milliman, 1986). ...
November 1979
Journal of Studies on Alcohol