P. A. Todd's scientific contributions

Citations

... Technology adoption is a well-studied outcome in academic research, both in the information systems literature (Davis, 1986;Rogers, 1995;Taylor & Todd, 1995a;Taylor & Todd, 1995b;Venkatesh & Davis, 2000;Venkatesh et al., 2003) and in the marketing discipline (Bateson, 1985;Bitner et al., 1990;Meuter et al., 2003;Vakulenko et al., 2018). When examining any facet of smart speaker use, it would be remiss to overlook the various existing models and theories for technology adoption in the investigation of smart speaker engagement. ...