Oliver Gassmann’s scientific contributions

... For customers, such output-based, sharing contracts bring lower entry barriers for product usage, since there are no initial investment costs and hence a lower total cost of ownership. Another benefit for the customers is a shift from CAPEX (investment costs) to OPEX (operating costs) that allows more flexibility in scaling and cost allocation [5], [3], [9]. ...

Reference:

Pay-per-Use in Manufacturing: An IIoT-based Concept

... Thereafter, we built a "theory-ingrained" (Sein et al., 2011, p. 40) initial design of the simulation-based BMI process. For this purpose, we integrated processual knowledge from BMI (Frankenberger et al., 2013;Gassmann et al., 2020;Osterwalder and Pigneur, 2010;Wirtz andDaiser, 2018), Design Thinking (IDEO, 2012;Lewrick et al., 2018) and SD modelling (Martinez-Moyano and Richardson, 2013;Sterman, 2000). The generic BMI process of Wirtz and Daiser (2018) provided the basic process structure, which we modified and adapted with method elements from Design Thinking and SD modelling (Henderson-Sellers et al., 2014). ...

Reference:

Simulation-Based Business Model Innovation Process for Business-to-Business Contexts

... Operational business models play an essential role in the success of organisations. Companies must adapt their business models flexibly and quickly to new conditions in order to survive in the ever-changing market (Gassmann, Frankenberger & Choudury 2020). In practice, the innovation process, as well as the conceptualisation of innovative new business models, is often challenging. ...

Reference:

A Systems Thinking based Sustainable Business Model Framework –An Appropriate Approach for the Design of Sustainable Business Models in Start-Up Consulting

... Considering the rapidly changing end-consumer expectations, there is a need for a customer loyalty management system designed with a dynamic and flexible structure for companies to offer instantaneous and automated campaigns [4]. Existing loyalty program solutions do not offer campaign generation tools that can be used by sales and marketing staff who likely do not have software knowledge. ...

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An Easily Configurable Customer Loyalty Framework Using Distributed Ledger Technologies