ÓSCAR JAVIER PÉREZ BORDA's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
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Publication (1)
La disciplina del marketing ha evolucionado de tal manera que la concepción clásica de transaccionalidad rápidamente se convirtió en un fundamento obsoleto en términos de competitividad. Nutrida por medio de los cambios generacionales, nuevas tendencias y la concienciación respecto al consumismo, esta disciplina ha originado nuevos tipos y formas d...
