Nurul Nazli’s scientific contributions

Data mining is a technique for extracting new information from data warehouses, information is seen as very important and valuable because by mastering information it is easy to achieve a goal, this makes everyone compete to obtain information, as is the case with the Dimsum business at Dimsum Madani.toko. This is located on Jalan Lampu gg. Pelita 4, Brayan Bengkel, East Medan, the location is close to many Brayan Resident's Houses. This of course affects sales levels. Increasing daily sales activity results in an accumulation of sales transaction data that continues to increase, thereby burdening data storage. Unfortunately, this data is only stored without further processing. In fact, this data collection holds valuable information.This research uses Market Basket Analysis with the Apriori Algorithm to find association patterns based on consumer shopping behavior. The goal is to identify items that are often purchased together. The research results showed that the combination of Seaweed Dimsum with Tofu Skin Spring Rolls had the highest support value (50%) and the highest confidence (75%).

Data mining is a technique to extract new information from the data warehouse, information is considered very important and valuable because by mastering the information so easily to achieve a goal, this makes everyone competing to obtain information, as well as on trading businesses such as bag store BRANDED. store is located close to the home of the population, this certainly affects the level of sales, with the daily sales activities, sales transaction data will continue to grow, causing data storage is greater. Sales transaction data is only used as an archive without being put to good use. Basically the data set has very useful information. The analysis of market basket with Apriori Algorithm is one method of data mining which aims to find the pattern of association based on consumer spending pattern, so that it can be known what items are purchased simultaneously. The result of this research found that the highest support and confidence value is Ysl and Chanel with a support value of 50% and confidence of 75%.