Norah Abokhodair’s research while affiliated with Microsoft and other places

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Publications (27)


Fig. 1. The Continuum of Responses to Censorship
Fig. 2. Examples of Semantic Distortion
Cross tabulation of survey participants' demo- graphics
Demographic details of the interview participants
Exploring Algorithmic Resistance: Responses to Social Media Censorship in Activism
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  • Full-text available

May 2025

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80 Reads

Proceedings of the ACM on Human-Computer Interaction

Houda Elmimouni

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Social media platforms have become a double-edged sword for human rights activism, simultaneously offering a stage and facilitating wide-reaching communication and connection, while also imposing censorship through stringent and opaque content governance. This study focuses on the over enforcement of content moderation on social media platforms, affecting activists who tried to engage online publics with issues of forced evictions and displacements in Sheikh Jarrah (SJ) and Silwan, in occupied East Jerusalem in May 2021 --- a critical juncture in the Palestinian-Israeli conflict. By analyzing responses from a survey of 201 users who reported experiencing censorship, and interviews with 14 political influencers and activists, we uncover how these individuals navigate the intricate landscape of social media censorship. The findings reveal a continuum of different ways of responding to censorship, from self-censorship to proactive advocacy of policy change, that highlight the ingenuity activists can employ to bypass content restrictions. This research not only contributes to our understanding of the interaction between social media's technical affordances and activist responses but also discusses broader implications for the design and governance of digital platforms in supporting democratic discourse and human rights activism in conflict zones. This study enriches the ongoing dialogue about social media's dual role as both a facilitator and a controller of public discourse, emphasizing the need for platforms to consider the profound impacts of their technical and policy decisions on global activism.

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Opaque algorithms, transparent biases: Automated content moderation during the Sheikh Jarrah Crisis

April 2024

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104 Reads

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13 Citations

First Monday

Social media platforms, while influential tools for human rights activism, free speech, and mobilization, also bear the influence of corporate ownership and commercial interests. This dual character can lead to clashing interests in the operations of these platforms. This study centers on the May 2021 Sheikh Jarrah events in East Jerusalem, a focal point in the Israeli-Palestinian conflict that garnered global attention. During this period, Palestinian activists and their allies observed and encountered a notable increase in automated content moderation actions, like shadow banning and content removal. We surveyed 201 users who faced content moderation and conducted 12 interviews with political influencers to assess the impact of these practices on activism. Our analysis centers on automated content moderation and transparency, investigating how users and activists perceive the content moderation systems employed by social media platforms, and their opacity. Findings reveal perceived censorship by pro-Palestinian activists due to opaque and obfuscated technological mechanisms of content demotion, complicating harm substantiation and lack of redress mechanisms. We view this difficulty as part of algorithmic harms, in the realm of automated content moderation. This dynamic has far-reaching implications for activism’s future and it raises questions about power centralization in digital spaces.


Shielding or Silencing?: An Investigation into Content Moderation during the Sheikh Jarrah Crisis

February 2024

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92 Reads

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13 Citations

Proceedings of the ACM on Human-Computer Interaction

Social media technologies have been empowering to some human rights activists, providing a platform for exercising free speech and mobilization. However, many activists have voiced concerns and shared experiences they understand as considerable censorship on these platforms, under the guise of content governance. In an effort to increase the understanding and transparency of content moderation practices during conflicts, this study investigates the perceived reasons for censorship as understood by activists and the explanations made visible to activists by social media platforms, if any were given. Our case study to examine these platforms-activists relations is the events which occurred in May 2021 in East Jerusalem's Sheikh Jarrah neighborhood, which was a significant moment in the Israeli-Palestinian conflict and garnered international attention. The over enforcement of content moderation faced by Palestinians and their allies during these events on social media raised concerns about freedom of speech and the role of technology in activism. Our study deepens understanding through findings from a survey of 201 social media users who reported potentially unfair moderation decisions, and from 12 interviews with political influencers to grasp the broader implications of content moderation on activism. The findings of this study indicate a substantial disparity between the official explanations made visible to the activists by the social media platforms, and the reasons as perceived by users. This has significant implications, both socially and for social media platforms -- as CSCW and Group work environments --- on activist groups and the potentialities of democratic discourse. This study serves as an important contribution to the debate on the role of social media content moderation in human rights activism, particularly in conflict zones.



Holy Tweets: Exploring the Sharing of the Quran on Twitter

October 2020

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67 Reads

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20 Citations

Proceedings of the ACM on Human-Computer Interaction

While social media offer users a platform for self-expression, identity exploration, and community management, among other functions, they also offer space for religious practice and expression. In this paper, we explore social media spaces as they subtend new forms of religious experiences and rituals. We present a mixed-method study to understand the practice of sharing Quran verses on Arabic Twitter in their cultural context by combining a quantitative analysis of the most shared Quran verses, the topics covered by these verses, and the modalities of sharing, with a qualitative study of users' goals. This analysis of a set of 2.6 million tweets containing Quran verses demonstrates that online religious expression in the form of sharing Quran verses both extends offline religious life and supports new forms of religious expression including goals such as doing good deeds, giving charity, holding memorials, and showing solidarity. By analysing the responses on a survey, we found that our Arab Muslim respondents conceptualize social media platforms as everlasting, at least beyond their lifetimes, where they consider them to be effective for certain religious practices, such as reciting Quran, supplication (dua), and ceaseless charity. Our quantitative analysis of the most shared verses of the Quran underlines this commitment to religious expression as an act of worship, highlighting topics such as the hereafter, God's mercy, and sharia law. We note that verses on topics such as jihad are shared much less often, contradicting some media representation of Muslim social media use and practice.


Holy Tweets: Exploring the Sharing of Quran on Twitter

August 2020

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93 Reads

While social media offer users a platform for self-expression, identity exploration, and community management, among other functions, they also offer space for religious practice and expression. In this paper, we explore social media spaces as they subtend new forms of religious experiences and rituals. We present a mixed-method study to understand the practice of sharing Quran verses on Arabic Twitter in their cultural context by combining a quantitative analysis of the most shared Quran verses, the topics covered by these verses, and the modalities of sharing, with a qualitative study of users' goals. This analysis of a set of 2.6 million tweets containing Quran verses demonstrates that online religious expression in the form of sharing Quran verses both extends offline religious life and supports new forms of religious expression including goals such as doing good deeds, giving charity, holding memorials, and showing solidarity. By analysing the responses on a survey, we found that our Arab Muslim respondents conceptualize social media platforms as everlasting, at least beyond their lifetimes, where they consider them to be effective for certain religious practices, such as reciting Quran, supplication (dua), and ceaseless charity. Our quantitative analysis of the most shared verses of the Quran underlines this commitment to religious expression as an act of worship, highlighting topics such as the hereafter, God's mercy, and sharia law. We note that verses on topics such as jihad are shared much less often, contradicting some media representation of Muslim social media use and practice.


Understanding Culture with a Transnational Population: a Value-Sensitive Approach

September 2019

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16 Reads

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2 Citations

It is widely acknowledged in design that culture is embodied in many aspects of an individual’s identity. Many design methods operationalize this understanding through the use of cultural markers or predefined cultural dimensions. Here, we take a first step to distil the culturally specific values of the Saudi culture. We adopt a bottom-up approach that allows for values to emerge from the data by reflecting on two studies of a transnational population: a form of identity where the choice of cultural values is conscious and deliberate. Despite their different goals, the two studies yield common overarching core cultural values. Using a value-sensitive approach, we propose a process for designers to identify culturally specific values, illustrating this in our context of interest: Saudi culture.


of the three participant groups.
Toward a transnational model of social media privacy: How young Saudi transnationals do privacy on Facebook

May 2019

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58 Reads

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7 Citations

Previous models of cross-cultural differences fail to adequately account for transnational patterns of social media use, especially as it relates to notions of privacy. Based on our study of young transnational Saudis, we propose a new model, the rubber band model of transnational privacy, to account for the way social media users stretch their conceptualization of privacy as practiced in their societies of origin to include new norms and practices in their hosting society. We explore how this process unfolds through a series of ethnographic interviews conducted with young Saudis at different stages of their migratory journey from Saudi Arabia to the United States and back. Our findings hold important implications for viewing privacy as a dynamic concept related to the fluid production of identities in online spaces. The model of privacy we put forth seeks to inform the culturally sensitive development of information and communications technology (ICTs).


Against Marrying a Stranger Marital Matchmaking Technologies in Saudi Arabia

August 2018

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1 Read

Websites and applications that match and connect individuals for romantic purposes are commonly used in the Western world. However, there have not been many previous investigations focusing on cultural factors that affect the adoption of similar technologies in religiously conservative non-Western cultures. In this study, we examine the socio-technical and cultural factors that influence the perceptions and use of matchmaking technologies in Saudi Arabia. We report the methods and findings of interviews with 18 Saudi nationals (nine males and nine females) with diverse demographics and backgrounds. We provide qualitatively generated insights into the major themes reported by our participants related to the common approaches to matchmaking, the current role of technology, and concerns regarding matchmaking technologies in this cultural con-text. We relate these themes to specific implications for designing marital matchmaking technologies in Saudi Arabia and we outline opportunities for future investigations.


Citations (22)


... Social media platforms have emerged as central arenas for political discourse and civic engagement in the evolving landscape of digital communication [2,4,72,74,91]. However, these new public spaces are not without challenges, particularly in the realms of content moderation and censorship. ...

Reference:

Exploring Algorithmic Resistance: Responses to Social Media Censorship in Activism
Ethnography at the Edge: Exploring Research Dynamics in Crisis and Conflict Areas
  • Citing Conference Paper
  • May 2024

... However, discrepancies in social media platforms' handling of SJ-related content soon emerged. Platforms like Facebook, Instagram, and Twitter were observed restricting content, employing measures ranging from content notices to shadow banning, especially on terms like #AlAqsaMosque and "Palestine" [6,36,63]. In contrast, TikTok's platform features allowed for a more layered and engaging presentation of pro-Palestinian narratives [5]. ...

Opaque algorithms, transparent biases: Automated content moderation during the Sheikh Jarrah Crisis

First Monday

... However, discrepancies in social media platforms' handling of SJ-related content soon emerged. Platforms like Facebook, Instagram, and Twitter were observed restricting content, employing measures ranging from content notices to shadow banning, especially on terms like #AlAqsaMosque and "Palestine" [6,36,63]. In contrast, TikTok's platform features allowed for a more layered and engaging presentation of pro-Palestinian narratives [5]. ...

Shielding or Silencing?: An Investigation into Content Moderation during the Sheikh Jarrah Crisis
  • Citing Article
  • February 2024

Proceedings of the ACM on Human-Computer Interaction

... Additionally, much of critical design research-particularly in areas such as intersectional [60], universal [38], inclusive [1], and dynamic [49] design-thrives on community-centric [96] and interpretative approaches [117]. Furthermore, qualitative research allows for deeper insights into user experiences [121], preferences, and cultural nuances [6] that are essential for creating technology that is accessible and relevant to diverse populations. While qualitative research can cross paradigms, its general interpretivist slant makes it useful for understanding people and communities on their own terms [48,81]. ...

Qualitative Secondary Analysis as an Alternative Approach for Cross-Cultural Design: A Case Study with Saudi transnationals
  • Citing Conference Paper
  • May 2021

... Moreover, Quranic content has been adapted for automated dissemination through Twitter bots and sentiment-based translation analysis using AI, highlighting both devotional and linguistic engagement across digital media (Abokhodair et al., 2020;Gaanoun & Alsuhaibani, 2025). While such technologies promote continuous engagement with sacred texts, they also provoke debate on theological accuracy and emotional authenticity. ...

Holy Tweets: Exploring the Sharing of the Quran on Twitter
  • Citing Article
  • October 2020

Proceedings of the ACM on Human-Computer Interaction

... Stakeholders can be direct (end users) or indirect (people affected by the technology), including nonhuman actors such as heritage buildings, mountains, and non-human species. Value-sensitive design has already been applied to domains as diverse as care robots in health settings (van Wynsberghe 2013), empowerment and marginalization in crowd-work (Deng 2016), cross-cultural design with a transnational population, (Alsheri 2019) and in a transition to solar energy (Mok 2018 Nevertheless, value-sensitive design serves as an example of the types of design methodologies that might become more common in light of the growing pushback against harmful technologies, as evidenced by movements such as #TechWontBuildIt. The current modus operandi of design is to optimize for content and engagement -in other words, revenue. ...

Understanding Culture with a Transnational Population: a Value-Sensitive Approach
  • Citing Preprint
  • September 2019

... Nationality was related to exhibited self-disclosure, possibly indicating some cultural/geographical variation in the making of exhibited self-disclosures. Abokhodair and Hodges (2019) found that where people were born and resided could influence social media behavior due to varying subjective norms about social media usage and posting behaviors. The relationship between incivility and exhibited self-disclosure also confirms past research indicating people may self-disclose less to protect themselves if they believe the online space is too hostile (Antoci et al. 2016). ...

Toward a transnational model of social media privacy: How young Saudi transnationals do privacy on Facebook

... SD research can be broadly classified into two perspectives [6]: detecting expressed views and predicting unexpressed views. The former involves categorizing an author's text to determine their current stance toward a given subject [6] [60], while the latter aims to infer an author's position on an event or subject that they have not explicitly discussed [11] [12]. Additionally, SD tasks can be categorized as either Target-Specific SD (TSSD) or Multi-Target SD (MTSD). ...

Predicting Online Islamophobic Behavior after #ParisAttacks
  • Citing Article
  • March 2018

The Journal of Web Science

... The male guardianship system may have an impact on this perception. The male guardianship system in Saudi Arabia is the authority of a male guardian to make a range of critical decisions for females [29]. Thus, being tough is vital because they are the source of strength for their family and ensure their family's safety and security [28]. ...

Adapting Social Media to Arabian Gulf Norms
  • Citing Article
  • May 2017

Anthropology News

... Social media, despite the challenges in maintaining access to communications technology , can be a key means by which many people experiencing homelessness engage with services and each other (Koepfler, 2014), but one that cannot be assumed among any segment of the population due to lack of consistent access to devices and infrastructure. When people on the homelessness continuum have access to technology, such as mobile phones, they become vital tools by which this community ensures their safety and finds employment (Hendry et al., 2017). In considering how to design services, however, we must remember that these tools are not universally present, or even consistently available. ...

Homeless Young People, Jobs, and a Future Vision: Community Members' Perceptions of the Job Co-op: Full paper
  • Citing Conference Paper
  • June 2017