Nora Pitri Nainggolan’s research while affiliated with Universitas Putera Batam and other places

Di era globalisasi saat ini, ketika dunia lebih berkembang dalam banyak aspek, seperti persaingan yang ada antara bisnis atau pedagang yang menjual produknya, bisnis atau pedagang membuat strategi atau teknik yang ditargetkan untuk mencapai permintaan pelanggan dan keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui pengaruh simultan dan parsial kualitas produk dan media sosial terhadap keputusan pembelian Intip Ping-Ping di Kota Batam. Sebuah teknik kuantitatif diterapkan dalam penyelidikan penelitian ini. Populasi penelitian adalah 100 orang yang rutin makan Intip Ping-Ping di Kota Batam. Program SPSS versi 25 digunakan untuk menganalisis data dalam penelitian ini setelah diperoleh dengan menggunakan kuesioner. Uji yang digunakan dalam penelitian ini adalah koefisien determinasi (R2), uji t, uji f, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linier berganda. Temuan investigasi uji-t menunjukkan bahwa media sosial dan kualitas produk memiliki dampak yang substansial dan bervariasi terhadap pilihan pembelian. Temuan studi uji-F menunjukkan bahwa media sosial dan kualitas produk secara signifikan mempengaruhi pilihan pembelian Intip Ping-Ping di Kota Batam.

This study aims to prove the effects of each variables, namely ease of use, brand image, and Word of mouth on customer loyalty in which the decision to use services becomes an intervening variable. Based on previous research still said to be the supporting theory put forward by experts using the SPSS program as a statistical data processing tool. This type of research associative research. In this study, researched used non probability sampling techniques because researchers didn’t know the total number of members of the population studied. While the sampling technique used in this study is accidental sampling. While the population is all users of Maxim transportation in Batam City, the sample is 100 consumers of Maxim transportation users in Tiban Indah District, Batam City, with data analyses techniques used path analysis. The data processing used path analyses, its proven that ease of use, brand image and Word of mouth have no effect on customers loyalty for Maxim's online transportation services. On the results of the t test that partially Ease of use and brand image have no effects on customer loyalty, while Word of mouth has a significant effect on customer loyalty.

Business Model Canvas (BMC) is a visual chart with nine elements that explain the value proposition of a company or product, infrastructure, customers and finances. The aim of implementing these nine BMC elements is to become a guide in running The Lucky of Turnitin services. BMC determines the best starting from planning The Lucky of Turnitin to realization, as a part of MSMEs managed by students who are still beginners in entrepreneurship. The research method uses descriptive methods, while data analysis uses qualitative analysis. Analysis has been carried out by compiling and verifying BMC. The results of the analysis of The Lucky of Turnitin using the BMC model show that; 1) The Lucky of Turnitin Customer Segments are lecturers and students. 2) Value Propositions using a fast application. 3) The Lucky of Turnitin channels will utilize social media to promote The Lucky of Turnitin through FB posts, official IG, WA stories, and word of mouth promotions. 4) Customer Relationship The Lucky of Turnitin will build relationships with customers by providing testimonials which can be done through assessment testimonials on official IG accounts, WA stories, posts on FB. 5) Revenue Streams for this business come from sales of The Lucky of Turnitin services. 6) Key Resources The Lucky of Turnitin, the main source used by Smartphones, the Internet and Vehicles. 7) Key Activities The Lucky of Turnitin will provide good and quality service quickly. 8) Key Partnership Tawanyesss works with several suppliers that The Lucky of Turnitin needs. 9) Cost Structure (Cost Structure). The costs incurred in this business are divided into several parts, namely Equipment Costs, Raw Material Costs, Packaging Costs and Operational Costs.

The purpose of this study is to anayze the influence of work discipline, safety and heath partialy and simultaneously on the work of employees of PT. JMS Batam. This study uses a quantitative approach. The population in this study is al employees in Burret PA in 2022 at PT. JMS Batam has 160 employees. Determining the number of samples using saturated samples from the entire population and the sampling technique using incidenta sampling so that the number of questionnaires returned was 120 questionnaires, thus the sample used in this study totaed 120 samples. This study shows conclusively that: (1) Work discipline partialy has a significant effect on employee work productivity, with a t count of 8.216 > 1.980 from t table and obtains a significance vaue of 0.00 <0.05. (2) Occupationa safety and heath partialy have a significant effect on employee work productivity, with a t count of 5.995 > 1.980 from t table and obtain a significance vaue of 0.00 <0.05. (3) Work discipline, occupationa safety and heath simultaneously have a significant effect on employee work productivity, with a caculated f vaue of 103.291 > 3.09 from ftable and obtain a significance vaue of 0.00 <0.05. (4) The magnitude of the influence of work discipline, occupationa safety and heath on the work productivity of employees of PT. JMS Batam by 0.764 or 76.4%. and the remaining 23.6% is explained by other variables outside this research model.

Busines Model Canvas (BMC) atau sering disebut dengan bisnis model kanvas adalah template manajemen strategis dan lean start-up untuk mengembangkan model bisnis baru atau mendokumentasikan model bisnis yang sudah ada. Ini adalah bagan visual dengan sembilan elemen yang menjelaskan proposisi nilai perusahaan atau produk, infrastruktur, pelanggan, dan keuangan. Model ini membantu perusahaan dalam menyelaraskan aktivitas mereka dengan mengilustrasikan potensi trade-off. Tujuan penerapan Sembilan elemen BMC ini menjadi panduan dalam menjalankan usaha Produk Tawanyess. BMC adalah untuk menentukan yang terbaik mulai dari perencanaan usaha Tawanyesss hingga realisasi, sebagai salah satu bagian dari UMKM yang dikelola oleh mahasiswa sebagaimana masih pemula dalam berwirausaha. Metode dalam penelitian menggunakan metode deskriptif, sedangkan analisis data menggunakan analisis kualitatif. Pengumpulan data primer diperoleh dari wawancara. Analisis telah dilakukan dengan menyusun dan verifikasi BMC. Hasil penelitian dari bisnis produk Tawanyesss dengan model BMC menunjukkan bahwa; 1) Customer Segmen (Target Pasar) Tawanyesss yaitu multi (konsumsi untuk segala usia) dengan karakteristik : semua kalangan (umum), anak-anak hingga dewasa. 2) Value Propositions dengan menggunakan ayam sebagai tambahan di adonan yang memiliki dua varian rasa. 3) Channels Tawanyesss akan memanfaatkan media social untuk mempromosikan usaha Tawanyesss ini melalui Posting dipostingan FB, IG official @tawanyesss, WA story, dan promosi dari mulut ke mulut. 4) Customer Relationship Tawanyesss ini akan membangun hubungan dengan pelanggan dengan cara melakukan testimoni yang bisa di lakukan melalui Testimoni penilaian di akun IG official @tawanyesss, WA story, posting di FB. 5) Revenue Streams usaha ini berasal dari Penjualan produk Tawanyesss dengan dua seri varian, yaitu Rasa Original dan Pedas (Hot). 6) Key Resources Tawanyesss ini, sumber utama yg Tawanyesss gunakan seperti Fasilitas masak, Smartphone, Internet, dan Kendaraan. 7) Key Activities Tawanyesss akan menyajikan pelayanan yang baik dan berkualitas/bermutu dengan selalu memperhatikan pengemasan yang baik dan benar. 8) Key Partnership Tawanyesss bekerja sama dengan beberapa supplier yang Tawanyesss butuhkan. 9) Cost Structure (Struktur Biaya). Biaya yang di keluarkan dalam usaha ini terbagi dalam beberapa bagian yaitu Biaya Peralatan, Biaya Bahan Baku, Biaya Packaging dan Biaya Opaerasional.

As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.

Today's retail business has proliferated in all places, which has resulted in intense competition that must be faced. customers by paying attention to product quality, attractiveness, and existing promotions. This research is a quantitative research with a population of buyers who make purchases at the Harapan Jaya Building Store, a sample of 204 samples with the results showing that Product Quality has a value of 4,141 greater than the value of t table of 1,972, attractiveness of Attractiveness of 3,009 greater than the t table value is 1,972, and the promotion is 5,196 greater than the t table value of 1,972 which concludes that the independent variables have a partial effect and the simultaneous test shows the results of 113,130 are greater than the F table value of 2.42 which concludes that the independent variables simultaneously influence the burden hopeful customers. The coefficient of determination test also shows that the size of the independent variable can explain the dependent variable by 62.4% with other factors of 37.6% and the rest is influenced by other variables

Kegiatan penelitian ini ditujukan untuk melihat seberapa besar pengaruh terhadap keputusan pembelian konsumen melalui endorsement influencer dan store atmosphere pada G-Coffee. Pada penelitian ini akan dilangsungkan di cafe G-Coffee sebagai objek penelitian. Untuk populasi dan sampel pada penelitian ini akan menggunakan konsumen yang melakukan pembelian di cafe G-Coffee. Adapun jumlah sampel pada penelitian ini adalah sebanyak 100 orang yang merupakan konsumen G-Coffe. Untuk teknik sampling yang digunakan pada penelitian ini adalah nonprobability sampling sehingga sampel tidak memiliki kesempatan yang sama. Untuk pengumpulan data pada penelitian ini menggunakan kuesioner yang dibagikan kepada para responden di G-Coffee. Hasil dari angket pada kuesioner yang telah didapatkan akan diolah dengan bantuan program aplikasi SPSS V. 25. Setelah diolah, adapun hasil data SPSS menunjukan bahwa endorsement influencer dan store atmosphere berpengaruh positif terhadap keputusan pembelian konsumen pada G-Coffee. Adapun nilai f hitung pada penelitian ini adalah sebesar 105,867 > 3,09 (f tabel).

The aims of this studies are determining the effects of trust, product quality, and brand image on consumer satisfaction at PT Batam Frozen Food. The researches samples using 100 consumers at PT Batam Frozen Food used the Cochran formula. Questionnaires are using as data collections techniques. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, trust (X1) has an effect of 0.340 or 34% on consumer satisfaction at PT Batam Frozen Food, product quality (X2) has an effect of 0.217 or 21.7% on customer satisfaction at PT Batam Frozen Food and brand image ( X3) has an effect of 0.477 or 47.7% on consumer satisfaction at PT Batam Frozen Food. Apart from this, trust, product quality, and brand image affect consumer satisfaction at PT Batam Frozen Food by 62.7% according to the coefficient of determination data (R2). Based on the results of hypothesis testing, it was found that trust, product quality, and brand image had a positive and significant effect partially or simultaneously on customer satisfaction at PT Batam Frozen Food.

The purpose of this study is to find out how lifestyle, product attributes, and service quality affect purchasing decisions at Tokopedia. In this study, the number of consumer respondents taken was 100 respondents as the research population using a questionnaire data collection technique. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (f test) using SPSS software program version 25. The results of the coefficient of determination (R2) obtained from lifestyle, product attributes and service quality variables have an effect 0.496 (49.6%). The results of multiple linear regression shows that Lifestyle has an effect 0,496 (49,6%) on purchasing decisions, and product attributes has the effect 0,3968 (39,7%) on purchasing decision, and the quality of service has an effect 0,2000 (20)% on purchasing decision.. From the t test and f test, it can be concluded that lifestyle, product attributes, and service quality has a partially significant effect on purchasing decisions. From the results of the study it can be shown that lifestyle, product attributes and service quality simultaneously influence purchasing decisions at Tokopedia.