Nomfundo Zama Khoza’s scientific contributions

This study explores the complex relationship between global trade policies and business developmentin emerging markets. As globalization transforms economic environments, comprehending theramifications of trade policy is becoming increasingly vital for enterprises in developing countries.This study examines the impact of trade agreements, tariffs, and regulatory frameworks on marketaccessibility, competitiveness, and growth prospects for enterprises in emerging markets. The researchanalyses case studies from many areas, emphasizing the dual role of trade policy as both a driver ofgrowth and a barrier for local businesses. This study utilizes a qualitative technique, using case studiesand interviews with industry experts, legislators, and corporate executives. The findings highlight theimperative for politicians and business leaders to cooperate in establishing favourable conditions thatpromote sustainable company growth in emerging nations.

This article dealves into diverse strategies that promote Biti's products in Vietnam market. Additionally, article has shown how diverse are strategies of Biti's and Bita's, the follower of Biti's in Vietnam's footwear market.

Market analysis: Next, the study needs to analyze the Vietnamese market to understand customer needs and trends. This may include researching competitors, analyzing cultural and economic factors affecting the market. Current strategy assessment: The study needs to evaluate the current promotional strategies of global hotel groups in the Vietnamese market. This may include analyzing their advertising campaigns, marketing activities, and brand image. Objective identification: Based on the market analysis and current strategy assessment, the study needs to determine the objectives for the product branding strategy. The objectives may be to increase brand awareness, increase sales, or attract new customers. Strategy development: After determining the objectives, the study needs to develop a product branding strategy. This strategy may include identifying advertising channels, creating compelling advertising content, building relationships with local partners, and setting up promotional programs. Evaluating effectiveness: Finally, research needs to evaluate the effectiveness of the product branding strategy. This may include collecting data after the advertising campaign and comparing it to the set goals to see if the strategy has achieved the expected results.