Nimer Nafez's scientific contributions
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Publications (2)
People can forget what someone said or did but they very rarely forget the emotions which were raised in them or how someone made them feel. From that point, the role of emotional marketing here appears as means of communicating with consumers or users and developing meaningful relationships with them, allowing for the development of satisfaction a...
The present paper aimed at measuring the quality level of Jordanian dental clinics services from their customers' perspective. It also aimed at identifying the impact of this quality level on customer loyalty. The present study was conducted through adopting a quantitative approach. In order to achieve the study's objectives, the researchers of the...
Citations
... Gimenez Garcia-Conde, Marin, and Ruiz de Maya, 2016, came up with such models as the Technical and Functional Quality Model. Many studies examine effects of service quality on customer satisfaction, customer loyalty and trust in different areas such as the banking sector and large organizational setting (Talebi et al., 2012;Kranias & Bourlessa, 2013;Khan & Fasih, 2014;Hidayat, Akhmed & Machmud, 2015) ADSL Technology (Rizka & Widji, 2013), Branding (Ashraf et al., 2018), Hospitality (Naing et al., 2019), sport (Aghaei & Elahi, 2019), healthcare (Hashem & Ali, 2019), retail industry (Ivanauskiene & Volungenaite, 2014).They came up with such models as the Technical and Functional Quality Model (Gimenez Garcia-Conde, Marin, & Ruiz de Maya, 2016), SERVQUAL (Brogowicz, Delene, & Lyth, 1990), and SERVPERF (Priporas et al., 2017) all in a bid to find the meeting point of quality and satisfaction in service industries like tourism, hospitality, banking, health, telecommunications, transportation and insurance (Nguyen, Nguyen, Nguyen, & Phan, 2018). The study of (Cahyono 2020) concluded that service quality has a significant effect on student loyalty and satisfaction has a significant effect on student loyalty. ...
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