Nil Özçağlar-Toulouse’s research while affiliated with University of Lille Nord de France and other places

Conceptual studies explain how degrowth principles can contribute to organizing beyond the destructive forces of capitalism. But little has been given to theorizing the evolution in degrowth repertoire of contention that aims to influence public policy around production and consumption practices. Drawing on an eight-year ethnographic study of the degrowth movement in Lille, France, we explore the evolution of its repertoire of contention by identifying the goals, strategies, and actions defining each phase. This analysis illustrates how the movement adapted its repertoire to overcome challenges and advance its political agenda, shedding light on key shifts in activism and engagement with policymakers. Our findings have implications for consumer research, degrowth movements, and public policy.

Consumer choices are always relationally produced, an outcome of consumers’ inevitable reliance on such entities as choice architectures, calculation tools, discourses, and more. This means that giving consumers choice does not make them free from external influences. But if consumer choice cannot fully liberate consumers, must we abandon choice promotion as a path to consumer empowerment, a widely embraced approach in neoliberal societies? While this seems to be the conclusion of many critics of empowerment-through-choice, this conceptual article argues that choice promotion can still play an important role in empowering consumers. We make our case by developing a Callonian perspective on choice and consumer empowerment, which calls attention to the role of “calculative devices” in configuring consumers as more or less powerful choosers. We identify four qualities of calculative devices that enhance the “calculative power” of consumers: (1) calculative enrichment, (2) calculative stabilization, (3) calculative flexibilization, and (4) calculative contestation. The Callonian perspective opens new ways to study consumer empowerment and offers a critical account of consumer autonomy.

This research explores the legitimation processes underpinning the implementation of specific urban policies in cities grappling with socio-economic challenges, such as in a post-industrial context. Focusing on Europe, where public authorities are seeking to enhance the socio-economic dynamics of post-industrial cities through cultural initiatives like branch museums, our research is based on a historical study of media relating to the establishment in 2012 of the Louvre-Lens museum in northern France. Within this framework, we reveal how institutional actors have performed strategies of legitimation to develop the Louvre-Lens. Our findings underscore the confluence of two primary strategies – economic and cultural –in an effort to navigate the complexities and tensions inherent in establishing a cultural offer in a disadvantaged post-industrial region. We conclude with a discussion about the broader implications of these strategies within the realm of macromarketing. We provide practical recommendations for practitioners and policy makers involved in the development of branch museums.

This research highlights the contributions of the socio-cultural approach to the study of the concept of consumer brand engagement (CBE). To this end, an integrative analysis first traces the main research on CBE. It presents its conceptual construction within the relational and experiential paradigms and highlights the limitations of this literature. Second, a socio-cultural reading of CBE helps to address these limitations. We propose eight research avenues, based on two theoretical approaches: (1) understanding CBE through the cultural resources invested in it and the meanings that are at once identity-related, social and ideological and (2) technological tools and immersive experiential frameworks as socio-technical dispositifs. Managerial recommendations are provided in each of these areas of research.

The current and ongoing planetary crisis is further challenging previously legitimized markets, yet in consumer research insight into maintaining legitimacy in markets subject to multiple forms of contestation has been overlooked. While existing research focuses on one type of contestation in isolation, we focus on multiple forms of market challenge, differentiating between practical and symbolic forms of contestation. In doing so, we contribute to consumer research literature through an examination of the differing logics at play in the process of market legitimacy maintenance. Drawing on a discursive-hegemonic perspective, we theorize two different hegemonic logics that contribute to sustaining market legitimacy. As research traditionally focuses on meaning reconstruction and negotiation in the face of contestation (often theorized as co-optation), in this research we also point out the existence of another logic of meaning, namely, naturalization.

This article presents a non-exhaustive overview of recent changes in the academic environment of the journal Recherche et Applications en Marketing. In what follows I successively discuss the changes in higher education and research, the issue of journal ranking, and the shift in open science. These three areas of change raise questions about the future of Recherche et Applications en Marketing, the answers to which lie with its entire community.

Cet article présente de manière non exhaustive les récentes transformations de l’environnement académique de la revue Recherche et Applications en Marketing. Tout d’abord, la transformation de l’enseignement supérieur et de la recherche est évoquée. Ensuite, la question du classement des revues est abordée. Enfin, le tournant de la Science Ouverte est examiné. Ces trois champs de transformations ne sont pas sans poser des questions sur l’avenir de la revue Recherche et Applications en Marketing, dont les réponses reviennent à l’ensemble de la communauté.