Nigel Jackson’s research while affiliated with University of Plymouth and other places

... This is important because studies show that citizens' voting behaviours are closely connected to their "news diet" and how they use the internet and/or social media for information purposes (Mosca & Quaranta, 2017, p. 162). Moreover, Facebook has been the most important social media platform for political parties in Europe for more than a decade now (e.g., Klinger & Russmann, 2017;Lilleker et al., 2015;Russmann, forthcoming) and a pivotal campaigning tool . Analysing electoral materials manage their relationships with the voters, Facebook is a perfect fit as it is well suited for managing these relationships-much better than Twitter, for example, which is mainly used by parties for reaching out to journalists and other stakeholders (Valentini, 2019). ...

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Campaigning on Facebook in the 2019 European Parliament Election: Informing, Interacting with, and Mobilising Voters

... It is the avowedly persistent decline of the public's engagement with formal politics that justifies political marketing scholars' calls for the continuing need for deeper emotional engagement with the electorate (among others: Henneberg and O'Shaughnessy 2009;Lees-Marshment 2014;Abid, Harrigan, and Roy 2021). While the online presentation of politicians has been highly influenced by a personality-driven communication style (Stanyer 2013;Metz, Kruikemeier, and Lecheler 2019) that builds on authenticity, it is still challenging to build a long-term relationship with constituents (Jackson and Lilleker 2009;Henneberg and O'Shaughnessy 2009;Lilleker and Jackson 2014). What this paper explores is the potential of podcasting to alleviate some of these identified burdens. ...

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The Use of Podcasting in Political Marketing: The Case of the Czech Republic

... The most recent research from an e-representation perspective found adherence to an e-representation model was limited to detailing their work within the legislature on behalf of their constituency and specific constituents or groups thereof . However studies assessing the use of websites, enewsletters, weblogs and social networking profiles found different platforms potentiate different communication strategies (Jackson & Lilleker, 2011a). The more traditional platforms and tools such as websites and e-newsletters are, on the whole, push communication tools designed to transmit information out to browsers or subscribers. ...

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Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation

... Analisis konten media sosial menunjukkan bahwa jenis konten yang paling efektif dalam membangun citra positif adalah yang beragam dan informatif. Konten-konten ini tidak hanya mencakup pidato dan kegiatan formal, tetapi juga interaksi informal, seperti kunjungan lapangan, pertemuan dengan masyarakat, dan aktivitas sosial lainnya yang menunjukkan kedekatan dan kesetiaan kepada rakyat (Jackson & Lilleker, 2011). ...

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Strategi Media Sosial Kepala Daerah dalam Membangun Citra Positif dan Implementasi Visi Misi

... Given constant social media development, it is no surprise that political parties and politicians seek communication with voters via the Internet and social media, especially in the election campaigns (Lilleker and Jackson 2013;Skovsgaard and Van Dalen 2013;Ridge-Newman et al. 2020;Jakob and Schwartz 2022). ...

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Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement

... With this practitioners could therefore choose more dialogical and transformational approaches to achieve and maintain relationships with political consumers over the long term. Lastly experiential marketing, suggested by Jackson [14], focuses on involving the consumer in an active experience with the brand. Voters are not just spectators but feel part of the event. ...

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Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

... According to Okan et al. (2014), social networking has become significant among political parties and political candidates to obtain more support and feedback, discuss ideas and opinions, and participate in public debates. Many scholars have studied the use of the Internet for political communication purposes (Blumler & Kavanagh, 1999;Hill & Hughes, 1998;Jones, 1998;Lev-On, 2011;Lilleker & Jackson, 2010;Livingstone, 1999;McChesney, 2000;Mcnamara, 2008;Norris, 2001;Schweitzer, 2008;Towner & Dulio, 2012;Vaccari, 2008). ...

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SEARCH Journal of Media and Communication Research Newcomers in politics: A thematic analysis of 2023 Malaysian State Election candidates' TikTok content

... The use of email, along with the increase in budget allocations for MP constituency expenditures (compare Ward, 2000, at £50 000, to Independent Parliamentary Standards Authority, 2016, allows for more frequent contact, as well as a larger quantity of contact (House of Modernisation Committee, 2007, ev. 74;Jackson, 2003;Korris, 2013, p.20). A final limitation of Rawlings's study is that it does not attempt to address live and in-person interaction, which is what this thesis will analyze (see Chapters 3-6). ...

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Citizens getting help: Interactions at the constituency office

... Por lo tanto, han dejado de ser simples votantes potenciales. Las reacciones de los usuarios a los candidatos o personalidades políticas ya sean positivas o negativas, aumentan la visibilidad de los mismos (Jackson & Lilleker, 2011;Vergeer et al., 2013;Manfredi & González-Sánchez, 2019), y en últimas, transmiten cierta noción de cercanía y confianza, necesaria para influir sobre el votante (Martínez & Gómez, 2021;Altamirano et al., 2022). ...

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Gustavo Petro y Rodolfo Hernández en Twitter; Análisis de la presencia y sentimientos en la segunda vuelta de las elecciones presidenciales de Colombia 2022Gustavo Petro and Rodolfo Hernández on Twitter; Analysis of the presence and feelings in the second round of the presidential elections in Colombia 2022

... This suggests a gradual convergence between new and traditional parties, with a growing similarity in their electoral campaign strategies. Nevertheless, to ascertain the existence of such a convergence or, as Lilleker et al. (2011) put it, an equalization in the campaign model, it is essential to conduct a longitudinal analysis. ...

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Could you teach new tricks to old dogs? An analysis of online communication of political leaders in Spanish regional elections