January 1998
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16 Reads
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589 Citations
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Publications (1)
Citations (1)
... Individual ticket buyers for exceptionally intriguing shows are referred to as occasional users, on the other hand, frequent and regular attenders tend to buy more season subscriptions (Borgonovi, 2004). Audience research has typically concentrated on looking at the entire audience and then classifying attendees according to factors like age, education, income, and frequency of attendance (Abercrombie & Longhurst, 2003). All the conventional social class factors, such as education, income, and occupation, are found to be important in predicting an individual's attendance at live performances by Falk & Falk (2011). ...
- Citing Book
January 1998