Ni Made Ary Widiastini’s research while affiliated with Ganesha University of Education and other places

The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs) across Bali, Banyuwangi, Banten, and Jogja. Using participant observation, in-depth interviews, and documentation studies, the research finds that women play strategic roles as business managers, tourism drivers, and cultural preservers. However, challenges such as limited capital access and market constraints persist, influenced by resource availability, infrastructure, local culture, and market potential. Despite these barriers, women leverage government and private sector training programs to enhance their skills and overcome obstacles. Strengthening women’s empowerment in tourism villages is essential for sustaining local economic growth and improving community welfare.

This study aims to examine how cultural elements can be a major added value in strengthening the identity of MSME products in the global arena. With a literature study approach, this study analyzed 38 relevant articles obtained through Google Scholar and other academic databases using keywords such as “cultural product design”, “SME product innovation”, “Kansei Engineering”, “ecodesign”, and “design management in MSMEs”. Although many studies have discussed culture-based innovation and design, the main gap found is the lack of integrated guidelines that link the stages of MSME growth with the application of culture-based design principles and sustainable innovation. Therefore, this study proposes an approach based on five stages of MSME development, namely at the initiation stage, information about culture-based product design is needed; at the growth stage, social networks are used to drive product innovation; at the stability stage, Kansei Engineering is adopted to meet the emotional needs of consumers; at the expansion stage, ecodesign principles are applied to increase global competitiveness; and at the maturity stage, MSME actors need to face complex design management challenges while ensuring sustainable innovation to remain relevant in the market. This study offers an integrated way to consolidate research related to culture-based design, while the scope for further research is directed at developing a culture-based strategy model for MSME business sustainability and empirical studies on specific MSME sectors.

The hotel industry is increasingly under pressure to implement sustainable practices due to environmental concerns. This research explores the implementation of environmentally friendly actions carried out by front office staff at the Sofitel Bali Nusa Dua Hotel, which aims to increase environmental awareness among guests and employees. Using descriptive qualitative research methods, data was collected through interviews, observation and document analysis. These findings reveal a significant commitment to sustainability in front office operations, reflected in waste reduction, energy efficiency and guest engagement in environmentally friendly practices. This research shows that the hotel's commitment to sustainability has fostered a culture of environmental awareness, leading to positive behavioral changes and increased guest satisfaction. The integration of environmentally friendly practices into hotel operations and the active participation of staff and guests in these initiatives have proven instrumental in advancing the hotel's sustainability agenda. This study contributes to understanding the practical application of environmental sustainability in the hospitality industry, highlighting the important role of front office staff in promoting environmentally friendly initiatives.

This research aims to analyze the implementation of the Green Hotel concept at New Sunari Lovina Beach Resort, Bali, and its impact on staff environmental awareness. Using qualitative descriptive methods, this research explores the practices implemented by efforts and eliminates factors influencing success and challenges in their implementation. This research shows that New Sunari Lovina Beach Resort has successfully integrated eco-friendly-friendly initiatives that increase environmental awareness among staff and optimize overall hotel operations. Practices such as energy efficiency, effective waste management, and ecological education for staff have been shown to play an essential role in promoting mortality. However, this research also identified challenges, including limited resources, the need for more comprehensive training, and difficulties in quantitatively measuring environmental impacts. Based on this analysis, the study recommends increasing investment in green technologies, developing more in-depth ecological training programs, and implementing more robust effectiveness measurement methods. The conclusion of this research is the commitment of New Sunari Lovina to maintaining tourism sustainability, including energy savings, effective waste management, and environmental education programs.

This study aims to analyze the internal communication needs that affect Housekeeping operations in a hotel. Pareto analysis is used in this study to find significant causes. Furthermore, Fishbone analysis (cause and effect) is used to systematically visualize and understand cause-and-effect relationships, which helps in identifying critical areas that need improvement. The root problems in the Housekeeping Department were identified, namely (1) Skill and knowledge gaps; (2) Lack of adequate leadership; (3) Generational differences and organizational culture; (4) Lack of advanced training causes employees not to get increased skills, as well as understand the roles and duties of other departments (cross-training) which has an impact on cross-departmental communication. By identifying the root cause analysis, solution steps can be developed, such as increasing the frequency of communication training, implementing cross-training between departments, and preparing effective leadership training for employees. This can be done by compiling a timeline for solutions to handling communication problems. It is recommended that improvements be made to the communication system in the housekeeping department including improving communication technology, developing clearer Standard Operating Procedures (SOPs), providing better communication skills training for staff, and improving cross-departmental coordination.

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are important factors in service quality.

Kondisi masyarakat yang kian terpuruk sebagai dampak Covid 19 harus ditanggulangi. Ide-ide jitu mesti digali dan dikembangkan guna memberi solusi atas kondisi ini. Buku ini memaparkan berbagai fenomena dan solusi yang diupayakan guna menetralisir kembali kondisi masyarakat di masa Pandemi Covid 19. Desa wisata sebagai salah satu wisata alternatif bagi wisatawan asing di kabupaten Tabanan, juga terpuruk. UMKM yang ada di desa selama pandemi juga menutup usahanya. Para penulis bunga rampai ini melakukan pengamatan, berdiskusi dan mencoba berkoordinasi langsung dengan masyarakat untuk menemukan strategi baru. Strategi shifting (bergeser) untuk bangkit kembali (resiliensi) dari keterpurukan akibat Covid 19. Setiap bab buku bunga rampai ini mengulas berbagai upaya desa wisata dan UMKM dalam menata kembali usahanya melalui kolaburasi. Penulisan buku ini mengikuti kaedah umum bunga rampai sesuai ketentuan BRIN. Keunggulan atau keunikan buku ini adalah spesifikasi mencakup pengembangan UMKM pada desa wisata di Kabupaten Tabanan pada masa pandemi Covid 19. Berbagai fenomena terjadi pada desa wisata dan UMKM diungkap oleh para penulis dengan perspektif yang beragam, sehingga memberi manfaat yang maksimal bagi masyarakat.

p>Arak is the name given to the alcoholic fermented beverage in Bali. With a total of 422 unique product varieties registered annually, Bali Province is the primary producer of Arak in Indonesia, as mentioned by the FDA. The main producer of Arak in Indonesia is Bali Province, which consistently registers a total of 422 distinct product varieties each year. Balinese arak, as a traditional local commodity, is ingested to provide body warmth prior to physical exertion and possesses a delicate flavor. It is frequently offered during religious rituals. The legality of this beverage, despite its alcohol content, is established by Bali Governor Regulation Number 1 of 2020, which pertains to the management of Balinese fermented and/or distilled drinks. The aim of this study is to analyze the challenges in enhancing the brand and legality of Balinese Arak as a representation of traditional and indigenous Balinese knowledge in the fields of tourism and hospitality. Objects of this qualitative study were the villages of North and East Duda in Karangasem Regency in Bali Province. The data was gathered by conducting comprehensive interviews with 18 stakeholders, including Arak artisans, the Head of the Duda Villages, the director of the distributor company, and managers of Village-Owned Enterprises (BUMDES). They are responsible for producing, packaging, and distributing the products as local brand stuff. The research findings indicate that government stakeholders, business organizations, MSMEs, and social and religious communities collectively contribute significantly to enhancing the brand and legality of Balinese Arak as a local wisdom product that benefits the tourism and hospitality industries. The implications of this research offer stakeholders and MSMEs guidance on how to innovate and ensure the legality of Balinese local wisdom products.</p

The informal tourism sector plays a vital role in the local economies, particularly in destinations such as Bali. This aligns with the United Nations Sustainable Development Goal 8, which focuses on promoting decent work and economic growth. These workers, who are often ignored, greatly enrich the experience of tourism but encounter distinct obstacles on a daily basis. Gaining insight into their methods for staying alive is crucial. Informal workers face distinct limits compared to formal sector employees, resulting in less defined sustainability and growth strategies. A thorough investigation was carried out in nine regencies in Bali, utilizing observations and interviews, in order to examine these tactics. This method facilitated a comprehensive comprehension of their day-to-day routines and difficulties. The study identified four crucial survival strategies: implementing prudent financial management to sustain businesses and meet daily needs, utilizing communication skills to maintain income and continuity, enhancing social capital through positive relationships with fellow workers, and comprehending government policies. Out of these factors, effectively managing economic capital is crucial for maintaining livelihoods in the fiercely competitive tourism business. The results of this study provide a basis for future policies or interventions aimed at supporting and enhancing the lives of informal sector workers in tourist areas such as Bali.

Tujuan penelitian ini ialah mengeksplorasi efek literasi keuangan, overconfidence , dan herding bias pada keputusan investasi. Metode penelitian ialah kausal kuantitatif. Populasi adalah anggota Ciputra Entrepreneur Club Bali. Sampel penelitian dengan metode purposive sampling sebanyak 61 responden. Teknik pengumpulan data menggunakan kuesioner. Analisis menggunakan SPSS Versi 26, yaitu analisis uji validitas, uji reliabilitas, uji asumsi klasik, serta uji hipotesis, termasuk analisis regresi linier berganda, uji statistik t, uji statistik F, dan uji koefisien determinasi. Hasil pengujian membuktikan bahwa literasi keuangan memiliki efek positif dan signifikan pada keputusan investasi, sementara overconfidence dan herding bias memiliki efek negatif dan signifikan. Secara simultan, literasi keuangan, overconfidence , dan herding bias memiliki efek signifikan pada keputusan investasi. Hasil ini mencerminkan kecenderungan investor untuk membuat keputusan investasi yang dipengaruhi oleh tingkat literasi keuangan, overconfidence , dan herding bias .