Neelima Sailaja's research while affiliated with University of Nottingham and other places

Publications (15)

Article
This thesis explores the challenges associated with the turn to personal data in novel media experiences. Emergent media experiences, is turning towards using personal data as a resource to help enhance the possibilities for innovation in media service provision. But while the capabilities presented by personal data are manifold here, historically...
Conference Paper
Full-text available
Through the design, development and implementation of the Living Room of the Future (LRoTF), we build upon existing work to progress two strands of research. The first explores how media broadcasters may utilize Object-Based Media (OBM) to provide more immersive experiences. Created in conjunction with the BBC R&D the LRofTF utilises OBM to dynamic...
Presentation
Addressing the turn towards personal data in future media, by unveiling the socio-technical responses that make this shift empowering for audiences. The Living Room is highly private, yet equally social and collaborative space. We are envisioning how smart objects (and their accompanying personal data) can influence highly customised media experie...
Conference Paper
The turn towards personal data to drive novel media experiences has resulted in a shift in the priorities and challenges associated with media creation and dissemination. This paper takes up the challenge of explicating this novel and dynamic scenario through an interview study of employees delivering diverse personal data driven media services wit...
Article
Full-text available
There is an increasing role for the IT design community to play in regulation of emerging IT. Article 25 of the EU General Data Protection Regulation (GDPR) 2016 puts this on a strict legal basis by establishing the need for information privacy by design and default (PbD) for personal data-driven technologies. Against this backdrop, we examine lega...
Conference Paper
Media researchers are adopting personalisation in diverse ways to deliver increasingly context-sensitive and customised media experiences. This paper explores user attitudes towards a personalised Electronic Programme Guide which tailors media recommendations based on users’ personal data. We used scenario based exploration enabled by the use of pr...

Citations

... Interestingly, the relation between home and technology appears to be coming full circle. In a home full of technology [32], technological appliances are becoming "invisible" (in Mark Weiser's ubiquitous sense) and a certain sense of insecurity and dislike towards the "invasion of the home by outside forces" that remotely access and control technology exists and may hamper technology adoption [33][34][35][36][37]. ...
... The philosophy behind this goes back several decades, to the idea that an "end-to-end" principle on the internet would empower the edges of a network, and avoid centralisation. 213 Proponents of data containers, which encompass research projects such as DataBox and Hub of all Things (HaT), 214 argue that these devices in your own homes or pockets might help you to archive data about yourself, coordinate processing with your data, and guard against threats. 215 Article 20 rights might enable data subjects to withdraw their personal data into PDCs in order to establish more informational self-determination in comparison to suffering the vagaries of profiling. ...
... This approach relied on predefined levels of privacy settings. Furthermore, Jones et al. [26] designed a prototype for privacy policies for a British media service. This prototype created a new interactive design that helped users make informed decisions about their data usage. ...
... Within the ubiquitous computing field, these requirements are challenging, especially when deploying ubiquitous computing systems in public environments (e.g., in a smart city), whose purposes of processing might not be already clear at the very beginning. Also challenging is the right to data portability, in which individuals can obtain their data in a structured and interoperable format, due to the heterogeneity of ubiquitous computing devices as they can return a wide spectrum of information, ranging from health data, wearable trackers and opinions, to even biometric and financial data [252]. Moreover, the widespread deployment of ubiquitous computing systems opens the door to attacks and data breaches wherein people's data is compromised (see Section 3.4). ...
... Hence, many media studies have recently adopted EPG personalization by utilizing context-aware recommendation algorithms to generate TV shows for subscribers to suit their needs and improve media experience. Sailaja [26] investigated the attitudes of subscribers toward a customized electronic program guide that employs a recommendation algorithm that accepts the personal information of a subscriber as input. However, according to the study findings, subscribers highly rated the accruing capabilities afforded by digital broadcast personalization, but they were concerned about the consequences of their recovered private information, particularly with regard to their geographical position. ...