September 2013
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84 Reads
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7 Citations
Business and Society Review
The purpose of this article is to discuss and provide an alternative, less materialist–individualist approach to interpret the four assumptions of generally accepted accounting principles: economic entity, unit measure, periodic reporting, and going concern. The article draws from and builds on arguments first developed by Weber and Aristotle to demonstrate how a materialist–individualist moral point of view influences the conventional interpretation of the four basic assumptions for generally accepted accounting principles. We then propose an ideal‐type conceptual framework upon which to critique mainstream accounting theory and to develop alternative accounting theory that balances multiple forms of well‐being (including financial, but also social, physical, spiritual, and ecological well‐being) for multiple stakeholders (including owners, employees, customers, suppliers, competitors, neighbors, future generations, and so forth).