Muzammil Khurshid’s research while affiliated with Gujranwala Campus - University of the Punjab and other places

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Publications (8)


Descriptive Statistics
Dickey-Fuller test for unit root
Regression Analysis
ARCH & GARCH Test
Oil prices and Exchange rates Spillover Effects over SAARC Countries: A case of Russia-Ukraine War
  • Article
  • Full-text available

December 2024

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6 Reads

Journal of Social Sciences Advancement

Muzammil Khurshid

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Muhammad Azeem

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Sadia Tariq

Russia-Ukraine war has caused global economic disruptions, particularly in oil prices and currency exchange rates. These changes can significantly affect the economies of SAARC countries, which rely on oil imports and are vulnerable to exchange rate fluctuations. The primary aim of this study is to examine the volatility spillover effects between oil prices and the exchange rates of SAARC countries during the Russia-Ukraine war, using the VAR-BEKK-GARCH model. The data for the study covers the period from February 24, 2022, to April 3, 2023. The findings reveal that most SAARC countries, such as Bangladesh, India, and Pakistan, are heavily dependent on oil imports. The study also indicates that the Russia-Ukraine war has had a severe impact on the exchange rates of these countries, demonstrating significant volatility spillover effects between oil prices and exchange rates in the SAARC region. Furthermore, the study concludes that geopolitical conflicts, such as the Russia-Ukraine war, have heightened instability in oil prices, exerting considerable pressure on the exchange rates of oil-importing countries within the SAARC region.

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Diaspora of Energy: A Case of Oil Production and Consumption

July 2024

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23 Reads

International Journal of Energy Economics and Policy

Muzammil Khurshid

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Muhammad Azeem

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[...]

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Sajjad Umar

The study evaluates the nexus among oil prices, macro-economic indicators and stock returns of three Asian emerging oil-importing and three Asian emerging oil-exporting economies over a period from 2014 to 2019 on monthly observations. The study has made use of measure of association by applying VAR methodology. The results of the study indicate that oil prices movements have substantial impact on stock market trends whereas, the said impact varies depending upon the inherited macroeconomic condition of county. As regarding the oil-exporting countries the movement of oil prices is also equally important for the stock market behavior.


Demographic Analysis
Regression Analysis
Making the World a Better Place by Creating Eco-Friendly Products and Customers Adoption Intentions: A Mediating Role of Perceived Product Eco-Friendliness

June 2023

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272 Reads

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1 Citation

Pakistan Journal of Humanities and Social Sciences

This study aims to explore the role of eco-friendly products and the customers’ adoptions towards those products through uncovering the probable mediating role of perceived product eco-friendliness. Nevertheless, companies are considering green marketing as an effective way to promote business ideas, and ultimate products & services. In the prevailing economic climate the companies are focusing on the influencing consumers towards green products because the said is driving factor for eco-friendly production. This study intends to analyze the moderating role of eco-friendliness in the relationship between customer adoption intentions towards those products furthermore, the impact of customers’ adoption of those eco-friendly through the eco-friendliness. Using the concept of marketing management, companies strive to cover long-term customer retention through better marketing performance. Eco-friendly production is a relatively new precautionary environmental strategy that seeks to increase the efficiency of the product, process, and service resources and ultimately reduces the risk to people and the relative environment as well.



Survival of Small and Medium Enterprises (SMEs) through Innovation Practices and Technological Innovation during COVID-19: Evidence from Pakistan

April 2023

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20 Reads

International Journal of Social Science & Entrepreneurship

The purpose of this study is to investigate and clarify how Innovation Practices (IP) and Technological Innovation (TI) affect smalland medium-sized enterprises (SMEs)' ability to External Support (ES) in the COVID19 period. This research aims to investigate how External Support (ES) mediates the relationship between Technological Innovation (TI), Innovation Practices (IP), and the survival of small and medium-sized enterprises (SMEs), as well as how ES mediates the interaction between IP and TI.This study took a quantitative and deductive approach. The researcher gathered information from three SMEs in Gujranwala using an electronic questionnaire. SPSS software is used to analyses the data. In this study, two independent variables (IP and TI) each impact the SMEs, which leads to the ES. The replies of 250 consumers were used as a sample for this investigation. The judgmental sampling technique is employed in this study to obtain data from knowledgeable people about the subject under investigation. According to this study, both factors (IP and TI) have a substantial relationship with SMEs. Results show that the ES mediates the link between IP and SMEs as well as the association between IP and TI.This research will add to the existing knowledge about SMEs' survivability amid the COVID crisis. This is one of the first studies to look at external support as a mediator between IP and TI and the impact of IP on SSMEs in the COVID context. This study gives managers a thorough picture of the aspects that firms believe are vital in implementing effective Innovation Practices and Technological Innovation to improve their chances of business survival. As a result, this research aids managers in developing product manufacturing plans.



Correlations
Regression Analysis -Mediation Results
Factors Affecting Electronic Word of Mouth and Leading towards Purchasing Decision in the Smartphone Industry of Pakistan

August 2022

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109 Reads

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1 Citation

NUML International Journal of Business & Management

The study looks into the factors that influence electronic word of mouth, leading to goods and services purchases. By reviewing the reviews of other reviewers on the internet, this study attempts to determine which factors impact an individual's purchasing decision because most internet users consult reviews before purchasing things; both the quality and quantity of reviews matter for that specific brand. In this study, four independent variables (information quality, website trustworthiness, social ties, and number of reviews) each impact electronic word of mouth, which leads to client purchasing decisions. For this study, two hundred and sixty-one university students were used as samples. A basic random sampling approach is used because the data is collected solely from university students. Out of the four variables studied, only two (website credibility and number of reviews) have a meaningful relationship with the purchasing decision. The findings imply that electronic word of mouth generated on a reputable website positively impacts purchasing decisions. In addition, many reviews persuaded students who were considering online consultation to make a purchase. The other two components (information quality and social ties) have a minor impact on purchasing decisions. This research provides a comprehensive picture of the factors that consumers believe are critical in making a purchasing decision. As a result, our study aids managers in developing strategies for the Pakistani market. Keywords: Purchasing Decision, Electronic Word of Mouth, Website Credibility, Information Quality, Social Tie.


Descriptive Analysis
Correlation Matrix
Multiple Regression Analysis-Model Summary
Hypothesis Summary
Developing Trust through Social Media Influencers and Halal Tourism to Impact the Travel Decision of Travelers

June 2022

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492 Reads

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2 Citations

Journal of Islamic and Religious Studies

The main purpose of this study is to examine the development of trust through social media influencers and halal tourism to impact the travel decision of travelers in the context of Pakistan. In this regard, the data is collected from university students of Gujranwala including University of Punjab Gujranwala Campus and GIFT University. In this study, the regression analysis and mediations were run and found all hypotheses are accepted. The study concluded that Social Media Influencers and Halal Tourism significantly impacts the decisions of travelers. The current study also revealed that trust mediates the relationship of social media influencers and travel decision, halal tourism and travel decision.

Citations (2)


... The spotlight on eco-friendliness as a mediating variable reaffirms the ascendancy of sustainable and eco-friendly branding in the contemporary market landscape. As noted by various researchers modern consumers are increasingly attuned to sustainability and eco-friendliness, often regarding them as markers of product quality and authenticity (Khachatryan et al., 2023;Khurshid et al., 2023;Peloza and Shang, 2011). Wine producers and marketers, by leveraging eco-centric endorsements, can potentially tap into this evolving consumer mindset, fostering favorable attitudes and bolstering purchase intentions. ...

Reference:

Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
Making the World a Better Place by Creating Eco-Friendly Products and Customers Adoption Intentions: A Mediating Role of Perceived Product Eco-Friendliness

Pakistan Journal of Humanities and Social Sciences

... In addition, destination authorities should also focus on preventing the negative effects of SM, such as the launches of boycotts (Yousaf et al., 2021) or the distribution of fake news (Talwar et al., 2020). With this purpose, the positive image of SM influencers can be used for developing trust towards SM platform (Abdullah et al., 2022) and the content management strategies can be developed for increasing the travel intentions of potential tourists. ...

Developing Trust through Social Media Influencers and Halal Tourism to Impact the Travel Decision of Travelers

Journal of Islamic and Religious Studies