Muhammad Murad's scientific contributions

Publications (4)

Article
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The Marketers and residents of tourist places are facing tourism promotion-related challenges. The trends of digital marketing are stimulating traditional marketers for tourism promotion. Recently, the trend of digital media influencers has been getting considerable attention among marketing academicians and practitioners. However, this study aims...
Article
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Cyber violence is emerging and critical for adolescents in Pakistan. The federal investigation agency in Pakistan is reporting thousands of cyber violence Crimes every year. The cases of cyber violence have a deep psychological impact on the victims. Therefore, the core objective of this study was to investigate the Impact of emerging determinants...
Article
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In Pakistan, consumers’ brand loyalty is changing due to emergence of advanced and modern marketing strategies. Therefore, the bricks and clicks businesses are facing allot of challenges because of deviating consumer behaviors in showrooming and webrooming modes. This study aims to explore webrooming as an appropriate strategy for developing brand...
Article
Full-text available
The online brands in Pakistan are facing brand loyalty issues as the market is new and emerging for Pakistani consumers. The less satisfaction of consumers with different operations of online businesses is the fundamental reason for this loyalty challenge. The purpose of this study is to identify different factors that are contributing to the brand...