Mu Zhang’s research while affiliated with University of Jinan and other places

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Publications (16)


Table 1 . Influence factors of Boluodan.
Table 2 . Different gender tourists' perception of Boluodan.
Table 3 . KMO and bartlett's test.
Table 4 . Factor loading table after spindle.
Table 6 . Analysis of variance table.

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Study on the Authenticity of Intangible Cultural Heritage —Take Guangdong Nanhai Boluodan Temple Fair as an Example
  • Article
  • Full-text available

January 2015

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622 Reads

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7 Citations

Open Journal of Social Sciences

Jun Hu

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Xiaona Feng

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Mu Zhang

Authenticity is a difficult academic problem in the tourism. The authenticity of the cultural heritage represents the value and appeal of heritage. With the acceleration of intangible cultural heritage (ICH) tourism development, scholars have been calling for protecting the authenticity of ICH at the same time of the development of ICH. What is the authenticity of the content in the end and how to protect are lack of being studied. Thus, the aim of this study is to research through reviewing literatures and finding characteristics of ICH, to examine the means and differences of tourists’ perception about the authenticity of ICH, so as to achieve the goal of protecting and developing ICH better. The study investigated tourists with the experience of visiting Bo Luo Dan Festival temple, and used SPSS to carry on the quota date statistical analysis. This study researched the main factors which affected the perceived of authenticity, and the relationship between the factors and satisfaction. The study got two core factors that had an impact on perceived authenticity, and told that there was a significant positive impact between the authenticity of ICH and the satisfaction of ICH tourism.

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Table 1 . Destination search results retrieved from Baidu.
Table 2 . Keywords search results retrieved from Baidu.
Figure 3. The percentage of social media websites in searching for specific travel information.
Table 3 . Top 30 unique domain names among social media search results.
Figure 4. Distribution of social media across the top 10 search pages.
Study on the Online Travel Information Search: A Perspective of Social Media

January 2015

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1,199 Reads

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12 Citations

Advances in Applied Sociology

Social media is playing a more and more important role in the area of online information search. However, few studies are carried out about the matter in China. In the hope of contributing to the study of this subject, the author tends to explore the role of social media in online information search. This research simulates the user’s online travel information search behavior. The author uses Baidu as a search engine and adopts the way of “destination + keywords” as a search model to collect data. Content analysis and multivariate statistical analysis have been used to explore the meanings of the data. This paper finds that social media provides a variety of travel information sources for users, facilitates the restructuring of the tourism information structure and changes the dissemination pattern of the travel information. Countermeasures and suggestions are given on how to provide personalized search results for the online tourists, and how to play the advantages of social media to enhance the tourism enterprises market competitiveness in the future network era.






Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China

January 2013

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1,363 Reads

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22 Citations

Journal of Service Science and Management

There is a close natural connection in tourism and Convention & Exposition (C&E) since they are mutually affected and promoted. This study attempts to theoretically analyze the tourism effect and marketing tactics of the C&E industry. To do this, the inductive method and value train theory are introduced to analyze the supply and demand of tourism. Findings reveal that not only can C&E produce positive influences such as synergistic effect and cluster effect on tourism, but also negative result which is characterized by spillover effect. Taking Shenzhen city of China as an example, several marketing strategies are found. It is concluded that such strategies on C&E and events exhibition can meet the needs of Shenzhen, and improve the tour image of this city, so as to help expand its influence on tourism.


Design and Realization of the Intangible Cultural Heritage Information Management System Based on Web Map Service

January 2012

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57 Reads

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6 Citations

Lecture Notes in Electrical Engineering

The authors discussed necessity and feasibility of introducing WebGIS technology in intangible cultural digital management system. Based on Web Map Service platform tool and map data offered by Google Earth, it analyzed special geographical relation and connection among various intangible cultural heritages, and studied in depth on knowledge relation and development in intangible cultural heritage digital management information system. The authors adopted MSSQL Server 2008 and integrated .NET spatial base class library to store and study spatial and attribute data of different intangible cultural heritages.


Route Choice of low-carbon industry for global climate change: An issue of China tourism reform

December 2011

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25 Reads

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20 Citations

Energy Procedia

Recent years saw the global wave of new low-carbon economy which is a new strategic measure to cope with global warming, and it has gained lots of concerns from many government s. China is undertaking the “common, but different responsibility for global climate change” and it has made a lot of guidelines of low-carbon economy development. Under this circumstance, as the most potential sector for low-carbon transformation, Chinese tourism becomes the pioneer to try low-carbon industry construction. According to development of Chinese tourism, the authors first discussed the connotation and denotation of low-carbon tourism industry, and then analyzed the feasibility of promotion of low-carbon tourism in China, and finally proposed the policy design and development idea for low-carbon tourism economy in the aspects of different subjects of government, tourism area, tourists etc.


Citations (14)


... According to the direction of communication, online review valence includes both positive and negative spheres (Buttle, 1998), which clearly reveals satisfaction with the consumption experience. Positive and negative valence serve to increase the perceived usefulness of reviews, and studies have suggested that positive reviews may have a greater impact on consumer behaviour than negative reviews (Zhong et al., 2014). ...

Reference:

Facilitating presence to cocreation: a stimulation configuration perspective on travel livestreaming Facilitating presence to cocreation: a stimulation configuration perspective on travel livestreaming
Role of Online Reviews in Hotel Reservations Intention Based on Social Media
  • Citing Article
  • April 2014

Journal of Applied Sciences

... The ESA index is often implemented along with Geographic Information Systems (GIS) [23,24], which allows for efficient data management, spatial analysis, and dynamic monitoring [25]. The analysis of the relationship between these results and environmental factors (topographic, climatic, edaphic, and biotic factors) provides evidence regarding the scope of environmental deterioration, its causes, and its generalized inflections [26]. ...

Design and Realization of the Intangible Cultural Heritage Information Management System Based on Web Map Service
  • Citing Chapter
  • January 2012

Lecture Notes in Electrical Engineering

... -Intangible CH (ICH): includes traditions [7,8], events, performances, inherited living expressions, social practices, rituals,... [33,35,36] The importance of ICH lies in the relevance and richness of the knowledge and values of the knowhow it transmits through the generations. This transmission involves social and economic issues [24,34] that are relevant for both minority and majority social groups within a region. ...

The Ontology Design of Intangible Cultural Heritage Based on CIDOC CRM
  • Citing Article
  • February 2014

International Journal of u- and e- Service Science and Technology

... Some of the studies investigated mobile technology acceptance that centred on user perception of technology. The study includes variables such as perceived ease of use and perceived usefulness (Ha et al., 2007;Yang et al., 2013), trust (Ozturk et al., 2015;Shaw, 2016), subjective norm (Kim, 2016) and compatibility (Chen et al., 2009;Rodzi et al., 2016). Apart from this, very few studies in the same area of study have been conducted in developing countries as highlighted by Saw et al. (2015). ...

Predicting Tourists Decisions to Adopt Mobile Travel Booking
  • Citing Article
  • December 2013

International Journal of u- and e- Service Science and Technology

... The term 'authenticity' originates from Greek and denotes truth, original nature, genuine instinct, and reliability (Hu, Feng, and Zhang 2015). This concept was initially introduced into tourism studies by MacCannell (1973) and the pursuit of authentic experiences is recognised as one of the major trends in tourism (Kolar and Zabkar 2010). ...

Study on the Authenticity of Intangible Cultural Heritage —Take Guangdong Nanhai Boluodan Temple Fair as an Example

Open Journal of Social Sciences

... The scientific theories, literature, and the opinion of the experts validate the correspondence of the smart tourism destination approach with transforming and enhancing destination management, as there are clear advantages that could be achieved from the incorporation of technology applications generally and specifically the Internet of Things and embedded sensors. Using IoT implementation as an evolutionary process (Qian, Hu, & Zhang, 2015), decision makers should adapt with these technological evolution and their undeniable potentials with their different decisions, resources and capacities. The comprehensive approach of the STD model, which include different range of aspects from innovation to sustainability, including technological infrastructure and accessibility that is hard to be achieved in many destinations. ...

Study on the Online Travel Information Search: A Perspective of Social Media

Advances in Applied Sociology

... Tourism is recognized in China as a major sector and driving force of the overall economy, as it has its proper foundation in the centrally issued five-year development plan (Blanke and Chiesa, 2013). The volume is growing at a fast pace and is estimated to be more than 2 billion travellers (arrivals) per year (Zhang et al., 2011;Zhong et al., 2015). Next to the more general development plan, the Tourism and Leisure Plan for Citizens determines policies and actions for stimulating tourism demand (Zhang et al., 2011). ...

Analysis of Tourist Leisure Activities in Integrated Resorts Based on the Constraint Negotiation Strategies

Journal of Service Science and Management

... ▪ Tax incentives for taxi companies and cargo transportation companies using electric cars. Presence of two nuclear power plants and two gas-fired thermal plants fulfils the needs of the city, enables export of energy to other cities and allows development of hybrid and electric transport system (Yao, Luo, & Zhang, 2013). ...

Research on Low-Carbon City Construction and Development Strategy—A Case Study of Shenzhen

Low Carbon Economy

... Existing scholarly and institutional discussions on tourism marketing have explored the role of the marketing mix when using internet marketing strategies and on competitive capabilities (Rong & Wong, 2013). Most scholars (Mariani, 2020:1;Papeli & Saghaei, 2006:15) studied destination marketing by looking into segmentation, consumer behaviour, destination image and internet marketing. ...

Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China

Journal of Service Science and Management

... It is a need for human to have personalized recommendation system that could assist them to provide recommendation results. As explained in [4], the development of personal technology is very useful to recommend information that is valuable, so as to realize the personal needs of the user. Moreover, complex decision aids are too difficult to be used and understood by youth in making decisions [5][6][7]. ...

Research on Personalized Recommendation Technology for Tourism Industry - A Perspective of a System Framework Design
  • Citing Article
  • May 2011

Advanced Materials Research