Mohammad Hossein Imani Khoshkhoo’s research while affiliated with University of Science and Culture and other places

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Publications (7)


An integrated model of destination sustainable competitiveness
  • Article

July 2019

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312 Reads

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92 Citations

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

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Mohammad Hossein Imani Khoshkhoo

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Abdolreza Roknoddin Eftekhari

Purpose This study aims at developing a framework to investigate and analyze sustainable competitiveness in tourism destinations. Design/methodology/approach This study has a qualitative approach, and it has been conducted by use of a comprehensive literature review. First, the key concepts of the study such as destination competitiveness, sustainable development, stakeholders’ attitude and performance and tourist loyalty were identified. Then, an integrative review was conducted on literature regarding the mentioned keywords. More related resources were selected and critically reviewed to explore gaps. For this purpose, a search was conducted at databases such as Emerald, Elsevier and ScienceDirect. Findings An appropriate framework for tourism sustainable development and, in particular, for its sustainable competitiveness, requires considering economic, sociocultural and ecological dimensions on the one hand, and considering all stakeholders participating in tourism process on the other hand. Research limitations/implications The model suggested in this study can be applied by managers and policymakers in various destinations to investigate true competitiveness situation of their tourist destinations. It also can be theoretically a start point to raise further issues and studies on destination competitiveness by adopting a new sustainability approach. Originality/value From reviewing previous studies, it is clear that most models developed on destination competitiveness only consider creation of competitiveness and destination’s characteristics. In addition, a sustainability approach has rarely been considered in these studies. A model or a framework specially designed for evaluating and investigating sustainability of destination competitiveness has not been developed yet. In this sense, the proposed framework in this study is a new one. What differentiates this model with previous ones is the sustainability approach to the competitiveness and taking all stakeholders of the competition process into account.



Tourism SMEs and organizational learning in a competitive environment: A longitudinal research on organizational learning in travel and tourism agencies located in the city of Ahvaz, Iran

April 2016

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55 Reads

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13 Citations

The Learning Organization

Purpose This paper aims to study the impact of increasing number of competitors on the organisational learning (OL) in tourism small and medium-sized enterprises. The focus of this study is the tourism and travel agencies (TTAs) of the City of Ahvaz where the OL was studied within TTAs insofar as increasing the number of competitors is concerned. The underlying question in this paper is whether or not the increasing number of competitors affects OL in TTAs of the City of Ahvaz. Design/methodology/approach Using a longitudinal survey, OL was studied at individual, group and organisational levels. The research is based upon quantitative and qualitative methods. Owing to the small number of samples, in addition to questionnaire and quantitative analysis, authors made use of in-depth interviews. The first research was conducted in 2012, while the second one was done in 2014. Findings It was found that in 2012, with its limited number of competitors in the market, learning in these organisations was desirable at individual level and not at group or organisational levels. On the other hand, both the quantitative and qualitative methods in 2014, with the increased number of TTAs, suggested that the quality of learning were desirable in all organisational levels in that year. Research limitations/implications Care should be taken in generalising the results of the research to other TTAs because the size of the sample in this study was small. Moreover, structure and performance of TTAs may be different among various regions. In addition to the said limitation, it must be noted that some variables such as experience, education and gender were not consider in analysing the results of the study. Furthermore, OL in the TTAs might be affected by other variables that were not considered in this study. Originality/value Originality of the study is to link “OL” to the “competition”. There is not any study with special focus on OL with approaching to competition, neither in travel and tourism literature nor in OL literature, and this study can be a starting point to raise further and future research and debates.


Figure. 2. Typologies of spiritual tourists in relation to their spirituality intention and experience. Adapted from McKercher and du Cros's Cultural Tourism Typology (2003).
Table 2 .
Figure 3. spiritual tourism in relation to religious tourism and pilgrimage traditions (Norman, Spiritual Tourism, p.200)
Figure 4. Various Types of Tourism in Relation to Spirituality
In Search of a Common Experience Comparative study on Tourists' Spiritual Experiences in Relation to the Various Types of Tourism
  • Article
  • Full-text available

January 2016

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547 Reads

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1 Citation

The objective of this study is to investigate the extent of spirituality in various types of tourism, and to test the hypothesis of the existence of common spiritual experiences among all types of tourists. McKercher's typology of cultural tourists and Norman's (2012) typology of tourists' spiritual experiences were applied to classify various groups of spiritual tourists participating in each type of tourism activity. The study population consisted of all individuals who have travelled with the purpose of pilgrimage, recreation, visiting cultural historical attractions, business, visiting religious sites, or participating in ecotourism and nature-based tourism. Sampling was done based on the convenience method according to the size and nature of the target population. Finally, it was concluded that most pilgrims and visitors to the religious sites were purposeful and sightseeing spiritual tourists with a deep intention to search for spiritual growth. Also, among nature-based tourists, ecotourists, business and recreational tourists, and those who had traveled to visit cultural and historical sites, a considerable number were Casual, Incidental and Serendipitous Spiritual Tourists, whilst only a small proportion had purposefully traveled for spiritual growth. Nevertheless, the research indicates the existence of at least one powerful element of spirituality in all types of tourism. Key words: Tourism, spirituality, spiritual experiences, McKercher‟s Typology

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Figure. 2. Typologies of spiritual tourists in relation to their spirituality intention and experience. Adapted from McKercher and du Cros"s Cultural Tourism Typology (2003).
Figure 3. spiritual tourism in relation to religious tourism and pilgrimage traditions (Norman, Spiritual Tourism, p.200) 
Table 3 . Descriptive and Demographic data of the respondents
Figure 4. Various Types of Tourism in Relation to Spirituality 
In Search of a Common Experience: A Comparative study on Tourists' Spiritual Experiences in Relation to the Various Types of Tourism

January 2016

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1,093 Reads

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3 Citations

The objective of this study is to investigate the extent of spirituality in various types of tourism, and to test the hypothesis of the existence of common spiritual experiences among all types of tourists. McKercher's typology of cultural tourists and Norman's (2012) typology of tourists' spiritual experiences were applied to classify various groups of spiritual tourists participating in each type of tourism activity. The study population consisted of all individuals who have travelled with the purpose of pilgrimage, recreation, visiting cultural historical attractions, business, visiting religious sites, or participating in ecotourism and nature-based tourism. Sampling was done based on the convenience method according to the size and nature of the target population. Finally, it was concluded that most pilgrims and visitors to the religious sites were purposeful and sightseeing spiritual tourists with a deep intention to search for spiritual growth. Also, among nature-based tourists, ecotourists, business and recreational tourists, and those who had traveled to visit cultural and historical sites, a considerable number were Casual, Incidental and Serendipitous Spiritual Tourists, whilst only a small proportion had purposefully travelled for spiritual growth. Nevertheless, the research indicates the existence of at least one powerful element of spirituality in all types of tourism.



Global Travel and Tourism Competitiveness: An Evaluation of Iran Tourism industry in the world

May 2015

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1,062 Reads

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2 Citations

Abstract This paper aims to examine tourism competitiveness positions of the countries based on competitiveness factors presented in Travel and Tourism Competitiveness Report published by the World Economic Forum in 2013. In fact, it aims to determine the most and least effective factors in determining countries' competitiveness positions. Then this study focuses on Iran and investigates its effective competitiveness factors with respect to other countries competitiveness positions. For this reason, 140 countries were clustered in the similar groups using Cluster Analysis technique and secondary data drawn from the Travel and Tourism Competitiveness Index (TTCI) were analyzed. Multi-Dimensional Scaling (MDS) technique was also employed in order to determine effectiveness of 14 competitiveness factors. Results show that countries can be divided into 5 distinct clusters and Iran along with 19 other countries mostly from developing countries falls into the same cluster. In this cluster, price competitiveness is the most effective competitiveness factor. Also, results of MDS analysis indicated that the most effective factors in determining competitive positions of 140 countries can be listed as; tourism infrastructure, cultural resources, air transportation, ICT infrastructure and environmental sustainability. On the other hand, price competitiveness was the least effective factor. Results also indicate that Iran has the highest score only in price competitiveness. Finally, further analysis and some arguments are presented about Iran's competitiveness position. Key words: Destination competitiveness, Travel and Tourism Competitiveness Index (TTCI), cluster analysis, Multi-Dimensional Scaling (MDS), Iran.

Citations (4)


... These models acknowledge that competitiveness is a multifaceted phenomenon shaped by a combination of objective and subjective factors. The present research focuses on the factors connecting destination competitiveness with visit intentions to ethnic enclave destinations and introduces the Integrated Model (IM) of competitiveness (Nadalipour et al., 2019). In the Integrated Model, the aspects of destinations that attract and motivate tourists to visit are referred to as resources or core resources. ...

Reference:

Place Attachment Mediating Perceived Destination Competitiveness and Visitors’ Intention in Ethnic Enclave Tourism Destination in Brickfields, Malaysia
An integrated model of destination sustainable competitiveness
  • Citing Article
  • July 2019

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

... Croes and Kubickova [25] suggested ranking tourist destinations basing on the theory of competitiveness. Their index of competitiveness in the tourism sector depends on guest satisfaction, performance in the field of tourism and quality of life [26]. ...

Global Travel and Tourism Competitiveness: An Evaluation of Iran Tourism industry in the world

... C) Serendipitous spiritual tourist: they do not choose to travel to a tourism destination for spiritual motivations, but after participating in spiritual activities during the travel, they have a deep spiritual experience by chance. D) Casual spiritual tourist: Personal spiritual growth is a weaker reason for visiting spiritual tourism destinations, and these tourists have an unclear or shallow spiritual experience, and E) Incidental spiritual tourist: this type of tourists does not travel for spiritual reasons but they may experience spirituality accidentally during their visit (Haq, 2011;Khoshkhoo & Nadalipour, 2017;Shanthakumari, 2017;Güzel & Sariyildiz, 2019). Spiritual tourists are looking for self-discovery, self-actualization, wellbeing, recreation, adventure, deep experiences, spiritual support, physical health through practicing in spiritual activities such as yoga, meditation, chanting, breathing, and visualization (Haq, 2011;Norman, 2012;Palmer, 2014;Børø, 2015;Fedorova, 2016;Cheer et al., 2017;Heidari et al., 2018;Ivona, & Privitera, 2019;Mukherjee et al., 2019 ) ...

In Search of a Common Experience: A Comparative study on Tourists' Spiritual Experiences in Relation to the Various Types of Tourism

... This accounted for 7.4% of Iran's total employment at that time. The tourism industry in Iran is comprised of diverse small and mediumsized enterprises, including travel agencies, tour operators, small-scale lodging facilities, handicraft and souvenir businesses, and car rental companies (Khoshkhoo & Nadalipour, 2016;Shafiei & Karoubi, 2018). In Iran, SMEs are defined by the Iranian Small Industries and Industrial Parks Organization (ISIPO) as enterprises with fewer than 149 employees. ...

Tourism SMEs and organizational learning in a competitive environment: A longitudinal research on organizational learning in travel and tourism agencies located in the city of Ahvaz, Iran
  • Citing Article
  • April 2016

The Learning Organization