Mohamad Rizan’s research while affiliated with State University of Jakarta and other places

The present paper represents one community service done in Cisaat Village, Subang, West Java, focusing on developing and promoting its original batik designs through empowerment of the artisans. Activities were facilitated by lecturers coming from the Faculty of Economics, Universitas Negeri Jakarta. The team itself fully bore the production costs. Contrasting it with similar projects from other universities, which always included seminars or workshops on using natural dyes, this took another way altogether. The designs for batik were encouraged with Middle Eastern-inspired themes, rather than the traditional development of design based on a local cultural theme. The aim was to broaden the creative horizons of the artisans so that they could reach international markets while maintaining the essence of batik craftsmanship. The program tried to enhance economic potential in batik production by fostering innovation and cultural fusion in order to contribute to the sustainability of Cisaat as a tourism village. The new program gave them new creative perspectives as well as gave the artisans skill sets to cater to diversified market demands. The outcomes seem to hint at integrating traditional crafts into global design as a path to attaining community sustainable development and economic growth.

This study aims to develop an investigative model of repurchase intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with 220 respondents were used as primary data-gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private university analysis units in Indonesia. The observation unit (respondent) used a convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which companies can use to design more effective marketing, brand management, and product development strategies. This will help companies better understand their customers’ preferences and needs, as well as build stronger relationships with consumers.

In today's increasingly complex economic environment, the importance of financial literacy and effective financial planning has become paramount for individuals looking to secure their financial future. Financial literacy is closely linked to financial management, enabling individuals to understand key financial concepts, assess risks and manage their finances efficiently. This report examines the role of financial literacy in improving financial decision-making and planning, especially for beginners. By providing knowledge through the “Financial Planning for Beginners” seminar, organized by the Faculty of Economics of Universitas Negeri Jakarta in collaboration with the Indonesia Stock Exchange Gallery and Mirae Asset Sekuritas, we explore how such initiatives contribute to simplifying financial concepts for beginners. The seminar aims to enhance financial literacy, enabling participants to make informed financial decisions and plan effectively for a financially secure future. It also focuses on encouraging active engagement and learning through expert presentations and interactive Q&A sessions.

Aim/Purpose: This research aims to test the continued use of an AI platform through an extended Expectation Confirmation Model (ECM). Background: The paper addresses the issues of user trust and satisfaction in the context of an AI platform in education by employing the ECM to analyze how system quality, information quality, and user satisfaction influence continued use intentions among respondents from various educational institutions in Indonesia. Methodology: We utilized partial least squares structural equation modeling (PLS-SEM) to analyze data from 390 respondents. The analysis followed a two-step approach, focusing on measurement and structural models. The scales for system quality, information quality, confirmation, satisfaction, and continued use intention were adapted from established measures to fit the context of sustainable AI use. Contribution: The study identifies key factors such as system quality, information quality, satisfaction, and trust that influence continued use intentions. The findings show that satisfaction predicts trust more significantly than the reverse, suggesting that enhancing user satisfaction is key to fostering trust and encouraging ongoing engagement with an AI platform. Findings: Demographic analysis revealed a diverse sample, supporting the generalizability of our results. User satisfaction is identified as a stronger predictor of trust than vice versa, indicating that satisfied users are more likely to trust the AI platform, which is essential for continued use. Both system quality and information quality positively influence user satisfaction, which in turn leads to greater intentions to continue using the platform. Trust serves as a significant mediator between confirmation and continued use intention. Although confirmation itself does not directly impact satisfaction, it influences satisfaction through trust, ultimately affecting users’ intentions to continue engaging with the platform. Recommendations for Practitioners: Practitioners and policymakers should prioritize strategies that enhance user satisfaction with the AI platform, as this has been shown to significantly influence trust and intentions for continued use. Such strategies may include improving system usability, providing responsive customer support, and ensuring the relevance of AI outputs. Recommendation for Researchers: Future studies should investigate additional factors influencing user behavior with the AI platform, such as perceived ease of use, user demographics, and contextual variables in specific educational settings. Impact on Society: The findings of this paper have broader implications for integrating AI platforms across sectors, especially in education. By highlighting the importance of user satisfaction and trust, the research underscores the need for ethical AI development that prioritizes user experience. This can lead to more effective AI applications that enhance learning outcomes, promote equitable access to technology, and foster a more informed public discourse about AI’s role in society. Future Research: Future research should investigate the role of user experience by examining how various elements, such as interface design and personalization, influence satisfaction and trust in AI platforms. Additionally, understanding cultural influences is crucial, as it can reveal how cultural differences affect user perceptions and acceptance of AI platforms, particularly in diverse educational contexts. Lastly, evaluating the long-term effects of AI integration in education is essential, as this can provide insights into its impact on student engagement, learning outcomes, and overall satisfaction with educational technologies.

The given study aims to explore the impact of natural attraction, electronic word-of-mouth (e-WOM), and satisfaction on destination love within the context of campervan tourism in Indonesia. The research utilized a sample of 483 respondents from Jakarta and other cities in Indonesia and employed structural equation modeling (SEM) using partial least squares (PLS) to test eight hypotheses. The findings indicate that natural attraction, e-WOM, and satisfaction have a significant positive effect on destination love. Specifically, natural attraction has a strong positive influence on destination love, satisfaction has a weak positive effect on destination love, and e-WOM has a strong positive effect on both destination love and satisfaction. The study conducted a multi-group analysis and found no significant difference between male and female respondents in their perspectives on the eight hypotheses. The implications of lovemarks theory suggest that brands should concentrate on establishing strong emotional connections with consumers to foster loyalty beyond reason.

Customer satisfaction plays a crucial role in enhancing the quality of healthcare services, particularly for BPJS patients. This study aims to analyze the impact of a Customer Relationship Management (CRM) system on BPJS patient satisfaction at Penjaringan Health Center. The research focuses on the influence of organizational communication, customer trust, and customer commitment on the CRM system, as well as the CRM system’s effect on patient satisfaction. This quantitative study utilized a sample of 200 BPJS patients who have used CRM features, including online queues and feedback services. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with SPSS and AMOS software. The results indicate that organizational communication has a significant positive impact on the CRM system, enhancing its effectiveness in addressing patient needs. Customer trust and commitment also positively influence the CRM system, with committed patients showing higher engagement levels. Furthermore, both customer trust and commitment directly enhance patient satisfaction, which is further strengthened by effective CRM system implementation. The CRM system itself shows a substantial positive effect on patient satisfaction, demonstrating its role in improving service efficiency, responsiveness, and personalization. In conclusion, the study highlights the importance of CRM systems, supported by effective communication and strong patient trust and commitment, in improving healthcare service satisfaction among BPJS patients. These findings suggest that health centers should prioritize CRM system enhancements and foster robust communication and trust-building strategies to improve patient experiences.

Turnover intention research with the addition of independent variables of work-life balance and work stress in nurses with health backgrounds is rarely found in type c public hospitals in Karawang city, where literature about this research needs to explain it. This research aims to ascertain how work-life balance, workplace stress, and work-family conflict affect nurses’ intentions to quit their jobs by using job satisfaction as a mediator. The sampling for this study was carried out using the probability sampling method known as proportionate stratified random sampling. A total of 550 nurses from 4 schools submitted responses. Work-life balance, work-related stress, and job happiness all significantly influence the likelihood of turnover. The desire to increase or reduce hospital turnover is significantly influenced by work-life balance, stress at work, and work-family conflict. This study has limitations that can lead to imperfect conclusions because the sample used is only the nurse division, so this study can only be generalized to some other districts. The variables studied still need to be reviewed to affect turnover intention by mediating job satisfaction.

Manajemen ASN merupakan suatu pengelolaan ASN untuk menghasilkan ASN yang profesional, memiliki nilai dasar, etika profesi, bebas dari intervensi politik, bersih dari praktik korupsi, kolusi, dan nepotisme. Hal ini bertujuan agar instansi yang menaungi ASN dapat terus bertahan dan bersaing, serta mewujudkan ASN profesional, bertanggung jawab, jujur, serta adil karena dominasi teknologi saja tidak cukup jika tidak ditunjang dengan ASN yang andal. Oleh karena itu, pengembangan ASN sebagai bagian dari sumber daya ekonomi yang berharga tidak dapat ditunda lagi.

A lack of entrepreneurship understanding causes students to think about becoming employees rather than entrepreneurs (Athia et al., 2018). This study aims to attempt to teach students why it is so crucial to start their own businesses and encourage the growth of an entrepreneurial mindset by conducting an introduction and deepening of the business model canvas (BMC). BMC is a template that is used to describe what kind of business we want to build, or what kind of business we are currently running as a whole and from various aspects (Elliyana & Sudrajat, 2020). The researchers utilized structural equation modelling (SEM) method with LISREL 8.80 to analyze the data from 200 respondents. The findings reveal that entrepreneurial interest increases with the number of client categories, value propositions, channels, customer relationships, income streams, key resources, key activities, important partnerships, and cost structures. The originality of this research lies in the significant influences of the BMC on students’ mindset, entrepreneurship methods, business elements, and strategy. The visualization model presented by BMC is able to facilitate students in business, improving creativity, simple thinking, collaborating throughout elements needed in running a business, as well as leveraging opportunities.

Customer Citizenship Behavior (CCB) has emerged as a pivotal topic in marketing and service management, encompassing various voluntary and positive customer actions that significantly impact organizational performance and sustainability. Understanding CCB from multiple perspectives is crucial for gaining a comprehensive view of how these behaviors can be managed and leveraged. This study explores the importance of CCB from different angles. Firstly, CCB enhances employee creativity and productivity by motivating and encouraging innovation through constructive feedback and support from customers (Gong & Yi, 2021; Minh-Duc & Huu-Lam, 2019). Secondly, CCB optimizes organizational service functions by promoting effective operations through customer involvement (Lakmali & Kajendra, 2021). Thirdly, CCB strengthens loyalty and reputation during crises, as seen during the COVID-19 pandemic, where supportive customer actions helped businesses like fast-food restaurants maintain their reputation and customer loyalty (Akgunduz et al., 2023; Ting et al., 2021). Lastly, in the e-commerce context, CCB fosters strong consumer-brand relationships through positive reviews, recommendations, and support within the consumer community (Salem, 2023). A multi-perspective approach to CCB is essential due to the complex and multifaceted nature of consumer behavior, enabling organizations to develop holistic and flexible strategies for encouraging positive customer actions across various situations. This comprehensive understanding of CCB also aids in the development of robust and applicable theories, accurate measurement, and effective interventions, ultimately supporting long-term business performance and sustainability. Keywords: Customer Citizenship Behavior (CCB), Customer Loyalty