Milovan Krasavčić’s research while affiliated with M. S. Ramaiah College of Hotel Management and other places

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Publications (2)


Figure 1. Trends in values of the index of the qualification structure in the restaurant industry in Belgrade (10-Faculty graduates, 9-college graduates, 8-completed one-year specialization after high school, 7-high school graduates, 6-three-year secondary school graduates and 5-unqualified)
Figure 2. Relationship between qualification structure and guest satisfaction
Table 2 . Basic indicators of consumer satisfaction with the quality of products and services
Table 3 . Structure of management and other employees
Table 5 . Matrix of correlation coefficients of set of variables

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The effect of the structure of management and employees on guest's satisfaction of restaurant products and services
  • Article
  • Full-text available

January 2018

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7,079 Reads

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1 Citation

Ekonomika poljoprivrede

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Milovan Krasavčić

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The purpose of this research is to define the effects of the structure of management and employees to the guests satisfaction in terms of quality of restaurant products and services. The methodology used for this research has been the polling of 600 guests in 30 restaurants in Belgrade during 2015. The process of measuring satisfaction was performed by monitoring the attitudes and perceptions of users in terms of quality of products and services, which marks food quality, service quality, and ambience quality and price/quality ratio. The research of educational and age structure, as well as the number of supporting staff and other workers, has been conducted. Correlation and regression analysis were performed with the aim of defining the effect of the educational structure of employees to guests satisfaction. The results show that restaurant managers should pay special attention to educational levels of employees through regular and permanent education, as they influence the guests satisfaction.

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Figure 1. 
The influence of the structure of employees on sensory quality of restaurants' food

February 2014

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951 Reads

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9 Citations

British Food Journal

Purpose – The aim of this paper is to determine the sensory quality of food in restaurants by professional food evaluators and to research the impact of education, age and number of employees on the quality of food. Design/methodology/approach – In the first phase five trained food tasters evaluated the sensory quality of food. In the second phase, the analysis of the structure of employees was done by establishing their level of education, age and number of employees. In the third phase the regression and correlation analysis was done with the aim to establish the impact of the level of education, age and number of employees on the sensory quality of food. Findings – The sensory evaluation has shown that the evaluated food is of moderate quality. Correlation matrix has shown that the education level of employees has a high impact on the sensory quality of food. There is a correlation between the number of employees, their age and their education. Practical implications – Obtained results are the indicators of the quality of food in restaurants in the region and they can serve for the improvement of quality. They have shown that education and staff training can contribute to a better quality of food. Established methodology can also contribute to the practical evaluation of quality. Originality/value – This paper is reflected on the specific application of methodology of the sensory analysis of food in restaurants. The paper pointed to the impact of employees on the sensory quality of food by statistical methods. Statistical results which point to the great impact of the level of education of employees on the sensory quality of food in restaurants are particularly valuable.

Citations (1)


... This means that, most developing countries have not been able to develop such a vibrant marketing strategy needed to improve business performance. Despite the fact it was generally accepted that sensory marketing helps to advance business success, only a handful of research have tried to empirically investigate the sensory marketing-performance relationship in the restaurant sector of Africa [74]. For this reason, its operationalisation and measurement remain vague and needs further exploration. ...

Reference:

The Mediating Effects of Market Culture and Customer Service Skills in the Sensory Marketing and Non-Economic Performance Relationship of Ghana’s Restaurant Sector
The influence of the structure of employees on sensory quality of restaurants' food

British Food Journal