December 1996
·
29 Reads
·
126 Citations
British Journal of Sociology
What is this page?
This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.
Publications (1)
Citations (1)
... An interpretive community is a 'cultural formation with a shared social and historical context that delimits the potential of marketing communications' (Scott, 1994). The individual interpretations of poets of brandscapes may vary wildly, as brands in themselves may possess several potential meanings (Gottdiener, 1995) in postmodern conditions of fragmentation and decentring (Fuat Firat & Venkatesh, 1995). Nevertheless interpretive communities use broadly similar repertoires of interpretive strategies that allow for a limited range of readings relevant to the cultural identifications and social positioning (Kates, 2007) of the artists. ...
- Citing Article
December 1996
British Journal of Sociology