Michael E. Porter’s research while affiliated with New York State and other places

... In this context, there are similar studies indicating that environmental improvements will increase profitability with the social benefits to be achieved and will positively affect the economic performance of the company (Shabbir and Wisdom, 2020;King and Lenox, 2001). Porter (2011), who has a modern view, stated in his research that environmentally focused improvements made since the 1990s will reduce the company's production costs and increase its competitiveness. While companies are trying to increase environmental performance, they can also ignore the elements that will increase their profitability (Hart, 1995;Palmer et al., 1995). ...

Reference:

Leveraging green information systems and big data analytics infrastructure flexibility for sustainable performance: the mediating role of green technological turbulence in energy companies