December 2018
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100 Reads
Natural gas already covers most of the global energy demand and one of our most important sources of energy today. The study has emphasized on ecological marketing practices of natural gas. In Bangladesh perspective, there is scarcity in natural gas and its increasing gradually. Karanfully Gas Distribution Limited gives its full and cordial efforts to cover the customer demand of Chittagong City. The study has tried to focus on ecological marketing practices for Nonrenewable Natural Resources. The study has analyzed: the product, price, place, promotion, process, physical evidence, people and planet in natural gas distribution sector. The study has also focused on the analysis of KGDCL's activities through 8ps: Product, price place, promotion, process, physical evidence, people, and planet. By using this 8ps the company is expected to be able to market its product efficiently to customer through its exclusive distribution system. By implementing eight 'P' of ecological marketing, it is possible for Natural Gas Company to develop its proper distribution system. The major nonrenewable resource is natural gas, which the consumer uses daily in huge quantity for household and industrial sector. The unlimited use of natural gas drives us to use ecological marketing concept in natural gas industry for marketing and distribution.