Mass Journalism’s scientific contributions

This article investigates the role of national television channels "NTC" toward what has been termed "Yemeni Youth-and-Popular Revolution". It employs the main principles of professional and ethical journalistic practices. The article argues that NTC coverage for this revolution sometimes goes beyond informing people to other forms of propaganda. It concludes that professional and ethical media performance would better serve the interests of Yemeni audiences, including their desire for bringing change. Moreover, ownership is not the only issue when it comes to free press and the right to communication. However, establishing a stable system for media performance based on consensual rules on one hand, and professionalism and ethics, on the other, is fundamental for media reform in Yemen.

In our day, social networks are also called as the new generation media, which give the daily increasing users the change to gather at these environments and thus interactive environments get created with the messages noteworthy enough to share. Thereby, the cooperation of big masses and joint production are rendered possible and new tendencies are provided a change. Thanks to these environments, users improved their position from "content consumer" to "content creator". To wit, while the users share their views on the product/service with the ones they know and their close ones use the spreading by word of mouth method, they've already started to cover these environments as well. These environments, which in a way globalize the customer opinions, are analysis tools for businesses due to customer focused structuring of our day. By analyzing the data they acquire from such environments, businesses are required to develop suitable strategies Marmara University, Istanbul, Turkey Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become dynamic pages created by users, and in this regard they can be said to have been democratized by evolving. Social media, which were structured alongside with this era, by providing a large data flow for businesses, present new and improvable opportunities in the field of creating effective strategies. There are lots of blogs in today's Internet environment which includes customer ideas regarding the products/services that they possess. This environment, which in a way globalizes the customer ideas, is a new medium suitable for examination in terms of its increasing the business-customer interaction and due to its transporter nature; it provides the text data that may be analyzed in the field of Customer Relationship Management to businesses. Thus, businesses should follow blog environments to see how the product/service they provide is greeted in terms of the customer focus and it should be seen as an important job on which they can conduct effective analyses. For this purpose, a model proposal that will assign the ideas to the Turkish blogs was given in the study. Opinion mining methods were used in the model, and so to perceive a general look-on about products/services, a methodology was devised, which will assign the text based opinion data on the Turkish blogs to the poles. Success of the pole assignment of the model is evaluated with the precision measure.