March 2003
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27 Reads
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6 Citations
Communication Research Reports
This investigation assessed the factorial structure and validity of the Service Provider Sociality Scale (SPSS). The SPSS was administered to 455 customers, including 255 undergraduate students attending a small Midwestern college and 200 residents in communities surrounding the college. Confirmatory factor analysis results indicated that the service provider sociality measurement model had significant composite reliability and discriminant validity. Implications and recommendations for further research are provided.