Martin Fishbein's research while affiliated with University of Illinois, Urbana-Champaign and other places

Publications (25)

Article
Miniard and Cohen's conclusion that our measures of attitudes and subjective norms lack construct validity is rejected. It is shown that the data from their study are entirely consistent with data from previous investigations and that the data provide additional evidence for the predictive validity of our theory and for the construct validity of ou...
Article
Miniard and Cohen's conclusion that our measures of attitudes and subjective norms lack construct validity is rejected. It is shown that the data from their study are entirely consistent with data from previous investigations and that the data provide additional evidence for the predictive validity of our theory and for the construct validity of ou...
Article
Full-text available
Contends that B. Fischhoff and S. Lichenstein (see record 1979-03570-001) misconstrue some aspects of the present authors' (see record 1975-21012-001) Bayesian analysis of attribution processes. The authors attempt to clarify the points at issue and their use of Bayes's theorem as a unifying framework for research on causal attribution. (PsycINFO...
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Full-text available
Examines research on the relation between attitude and behavior in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action, context, and time elements. A review of available empirical research supports the contention that strong attitude–behavior relations are obtained only under hi...
Article
Songer-Nocks has questioned the generality and sufficiency of Fishbein's model of intentions. It is shown that her conclusions reflect a basic misunderstanding of the model and its implications. Several misconceptions are identified and an attempt is made to clarify some of the theoretical and methodological issues involved.
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Full-text available
Argues that Bayes's theorem is applicable to an analysis of attribution processes. Causal attribution is equated with the likelihood ratio and should therefore be accompanied by revisions in subjective probabilities or beliefs. A review of empirical research supports this view by showing that factors found to influence attribution are also related...
Article
Reports an error in the original article "Attitudes towards objects as predictors of single and multiple behavioral criteria" by Martin Fishbein and Icek Ajzen (Psychological Review, 1974[Jan], Vol. 81[1], 59-74). Lines 10-16 of the right-hand column on page 70 are corrected. (The following abstract of this article originally appeared in record 19...
Article
Full-text available
Considers M. Fishbein's version of D. E. Dulaney's 1968 theory of propositional control as an explanation for the reported lack of relationship between traditional measures of attitude and overt behavior and as an alternative for the prediction of specific actions. Evidence in support of the theory is reviewed. Specific behaviors are shown to be pr...
Article
Research on factors influencing attribution of responsibility has resulted in inconsistent and inconclusive findings. A theoretical analysis suggests that Heider's levels of causality represent two dimensions underlying attribution of responsibility. It is suggested that conflicting findings result from failures to control at least one of these two...
Article
Presented descriptions of 4 hypothetical situations involving risk to 56 undergraduates. Information was included indicating that s's own estimate of the probability of success (p) was high or low and that the probability of success as estimated by his close family and friends (po) was high or low. The former manipulation was found to influence s's...
Article
Fishbein's (1967) extension of Dulany's (1967) theory of propositional control was tested in the context of the Prisoner's Dilemma (PD) game. The theory holds that a person's behavior (B) is a function of his behavioral intention (BI) which is determined by his attitude toward the act (A-act) and by his beliefs about the expectations of the other p...
Article
Two complementary hypotheses, one derived from decision theory and the other from Fishbein's 1967 theoretical model, were tested with respect to the prediction of behavioral intentions. One hundred subjects completed questionnaires including measures of attitudes and normative beliefs toward single behaviors and toward dichotomous and multiple beha...

Citations

... To clarify the role of workplace friendship as an intervening force linking HR systems and employee well-being, we focus on high commitment work systems (HCWS), which consists of "human resource management practices (such as employee participation, internal promotion, team rewards, profit sharing, extensive training and benefits, and job security) that signal commitment to the employees" (Xiao & Tsui, 2007, p. 2). Given that researchers have noted that commitment systems place their central value on employee well-being (Mossholder et al., 2011), HCWS represents a variable that is conceptually compatible with our criterion (Fishbein & Ajzen, 1981). Drawing on social interdependence theory (SIT, Deutsch, 1949Deutsch, , 1962, we argue that HCWS facilitates employee well-being through establishing promotive interdependence among employees in the form of workplace friendships. ...
... The study of users' behavioral intentions (BI) has become an important part of research on user acceptance [29]. Models and theories have been used to predict user behavior, including the Theory of Reasoned Action (TRA) [30], Theory of Planned Behavior (TPB) [31,32], and Decomposed Theory of Planned Behavior (DTPB) [33]. The TRA suggests that the execution of individual behavior is governed by BI [34], but this theory ignores the influence of objective reality on BI, resulting in its limited and questionable scope of application [34]. ...
... We suggest that policy initiatives and interventions to enhance on-farm biodiversity behaviour amongst New Zealand farmers can be informed by the explanatory variables in our past behaviour model. This is supported by numerous behaviour change intervention studies that have found information targeted at the TPB predictors can achieve a significant change in the target behaviour (Fishbein et al. 1980;Brubaker & Fowler 1990;Van Ryn & Vinokur 1992;Fishbein et al. 2001). ...
... This led Wicker (1969) to advocate for complete obliteration of the attitude concept in social psychology. However, Fishbein and Ajzen (1980) noted the need to adhere to the principle of compatibility by being specific regarding the time, object (place or idea) and circumstance to reasonably predict appropriate behaviour. Hence, this study zeroed on attitudes towards contraception to precisely predict the relations between culture and contraception attitudes of rural women in a subsistence marketplace. ...
... Furthermore, on each side of the model in Fig. 1, preferences are expected to be formed according to the standard models of social psychology and micro-economics. A multidimensional set of relevant attributes (or, in the planning phase: the respondents' expectations concerning the attributes) are weighed together to uni-dimensional indicators of ordered preference (Fishbein and Ajzen 1972). ...
... In this case, the absence of perceived social pressures might explain the lack of intention. This gap between attitude and behavioral intention is aligned with a number of previous studies including Ajzen and Fishbein (1980), Blake (1999), and Mostaghel and Chirumalla (2021). According to these authors, individuals' intentions are not solely influenced by their attitudes, but are also impelled by social pressures that, in the case of this study, should have come from consumer pressure and peer influence from others in the restaurant and retail business sectors. ...
... For Ajzen and Fishbein (1981), the attitude (ATB) is a concept that consists of the following components: cognition, composed of the knowledge and beliefs; affectivity, formed by the preferences, tastes and sensations; and behavior. In accordance with Teo and Lee (2010), attitude is the predisposition, favorable or not, of an individual in developing a specific behavior. ...
... Given the recognition that grudgeholding is extremely costly to business and industry, it is somewhat surprising that little has been reported about what it takes to reduce or reverse consumer grudgeholding. This can likely be attributed to the large body of consumer behavior and psychology literature, which suggests that because of biased assimilation, minimization of impact, and relative weighting of attributes (Fishbein & Ajzen, 1981), strong attitudes are resistant to change (e.g., Eagly & Chaiken, 1995;Haugtvedt & Petty, 1992;Petty & Cacioppo, 1986). ...
... Engle et al. (2010:52) concluded that 'Ajzen's model does appear to be an important cognitive process model for the evaluation of entrepreneurial intent'. According to the model, a Behavioral Intent (BI) is defined as a measurement of the strength of the intention to perform a specific behavior (Fishbein and Ajzen, 1975). Within the context of entrepreneurship, Entrepreneurial Intentions (EIs) replace BI. ...
... Firms such as Ikea, Nestle, Kravet, Baker Furniture, and RC Willey route use AR to improve their products' technical aspects. These two complementary shopping values (i.e., symbolic and rational elements) might create the path where AR leads to consumers' attitudes and satisfaction, boosting behavioral intention (Ajzen & Fishbein, 1980, Fan et al., 2020. However, we do not have empirical evidence supporting the proposition that AR indirectly influences consumers' response through hedonic and utilitarian shopping values: a mediating mechanism. ...