Martin Fishbein’s research while affiliated with University of Illinois Urbana-Champaign and other places

... Menurut Fishbein & Ajzen (1981) Pengambilan perilaku terencana adalah "proses pengintegrasian yang mengkombinasikan pengetahuan untuk mengevaluasi dua atau lebih perilaku alternatif, dan memilih salah pilihan yang disajikan secara kognitif sebagai keinginan berperilaku". Keputusan pembelian merupakan aktifitas yang sering di lakukan konsumen terhadap memilih barang dan juga merupakan perilaku yang baik untuk membeli online atau perilaku yang baik untuk membeli melalui internet. ...

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Pengaruh Kemudahan Informasi Dan Social Media Marketing Terhadap Keputusan Pembelian Online Di Lazada Dengan Kepuasan Pelanggan Sebagai Pemoderasi

... This involved aligning the recognized needs of the focus groups with the theory of reasoned action, the theory of planned behavior, and Bandura's selfefficacy theory. The COPEADOS project targeted behavioral determinants such as attitude, knowledge, risk perception, self-efficacy, and skills (Table 1) [11][12][13]. These determinants served as the foundation for developing and evaluating an educational program aimed at enhancing adolescents' knowledge and abilities in identifying and safeguarding themselves against endocrine disruptors. ...

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Using Intervention Mapping and Behavior Change Techniques to Develop a Health Promotion Intervention on Endocrine Disruptors: Development Study

... Social norms hold the power to shape human behaviors, and this approach is commonly employed in public health campaigns, though its impact may vary. Persuasion theories, such as the Theory of Reasoned Action (TRA, Fishbein & Ajzen, 1975;Fishbein et al., 1980), emphasize the intertwined roles of attitudes and subjective norms in shaping behavior. They also suggest that the influence of these concepts can vary based on both individual attributes and situational contexts. ...

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The Role of Subjective Norm in Persuasion Through the Restoration of Personal Freedom

... Subjective norms can be defined as social influences in which a person's behavior influences others for several reasons (Fishbein & Ajzen, 1980). In addition, subjective norms can also be defined as someone's behavior that was approved and supported by an individual or a group of people. ...

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Customer Attitude, Subjective Norms, And Perceived Behavioral Control Towards Customer Purchase Intention: A Case Study of Fast-Food Restaurant in Penang Malaysia

... Attitude is a reflection of individual's like or dislikes. It has the capacity to affect users' decision making and behavioural response to an object (Fishbein & Ajzen, 2003). It consists of other dimensions that include cognitive, conative and emotional dimension. ...

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Innovating E-Payment System to Boost Marketing of Entrepreneurial Products: Case of Pan-African Payment and Settlement System (PAPSS)

... The theory proposed that an individual is motivated to display a behaviour by various factors, including attitudes and subjective norms. According to Ajzen and Fishbein (1980), these characteristics support action but are not always significant when making active decisions. A broad, frugal model that can forecast a variety of behaviours is the idea of planned behaviour (Chedid et al., 2022). ...

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Examining Factors that Influence Planners’ Intention to Share Knowledge with Other Professionals in the Civil Service

... Kim et al. (2015) Emphasize the significant impact of attitudes on individuals' perceptions. Attitudes are psychological attributes that influence individual behavior, as indicated by Fishbein and Ajzen (1981). Positive attitudes directly influence the willingness to use online learning platforms, as supported by multiple scholars. ...

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Determinants of Graduate Students' Behavioral Intention to Use Mobile Learning Platforms at Hunan Normal University

... Up to now, there have been many practical studies on the acceptance and use of e-banking services, in which there are studies referring to the factors affecting the decision to use e-banking services. Typical e-banking services can be listed as follows: Fishbein (1981) & Ajzen (1975) presented the background theory related to research with the theory of rational action (TRA), which builds to show the inclusion and coordination of components of attitudes in a structure that is designed to better predict and explain consumer behavior in society based on two basic concepts: consumers' attitudes towards behavior performance and subjective norms consumers' concerns. Ajzen (1985) added to the theory of intended behavior (TPB) by adding a cognitive control element to the TRA model. ...

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Decision to Implementation of Credit Management System at Commercial Banks - Experimental Survey in Da Nang City, Vietnam

... Engle et al. (2010:52) concluded that 'Ajzen's model does appear to be an important cognitive process model for the evaluation of entrepreneurial intent'. According to the model, a Behavioral Intent (BI) is defined as a measurement of the strength of the intention to perform a specific behavior (Fishbein and Ajzen, 1975). Within the context of entrepreneurship, Entrepreneurial Intentions (EIs) replace BI. ...

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Linking Entrepreneurial Intentions and Mindset Models: A Comparative Study of Public and Private Universities in Vietnam

... Studying the determinants of an important aspect of green food consumption, namely green food purchase intention, can assist policymakers and marketers in influencing consumers' food-buying decisions. The literature points out that attitude is an important determinant of behavioral intention, which, in turn, influences purchase behavior (Ajzen, 1991;Fishbein and Ajzen, 1980). However, later evidence has revealed mixed results regarding the attitudeintention relationship (Aguirre S� anchez et al., 2021), suggesting a gap between positive attitude and actual behavior (Nguyen et al., 2019;Park and Lin, 2020;Yamoah and Acquaye, 2019). ...

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Pathways to green food purchases: exploring the nexus of attitudes, habits and lifestyles using SEM and NCA