Marlena Smolak's scientific contributions

Publications (2)

Chapter
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This article presents the results of the eye-tracking study into the perception and retention of information presented on the websites of three banks. The aim of the study was to determine web usability, measured on students of the Institute of Anthropocentric Linguistics and Culturology. The point of departure for the research was an assumption th...
Chapter
Full-text available
Advertisements have a significant impact on the choice of certain banking services and a lot depends on their form – a poster, a flyer or a website. As the bank websites are becoming more and more popular, it is interesting to see how they affect young customers, such as students of Applied Linguistics, who receive additional education in the area...