Mark Schaller's scientific contributions

Publication (1)

Article
Summarizes the state of thinking about stereotypes that existed in 1996. From a social cognitive perspective, the authors address the ways that stereotypes are mentally represented (as schemas, prototypes, and exemplars). The authors consider the stereotypes held by both individuals and groups and argue that there are similar functions for each. (P...

Citations

... The paucity of these features leads the individual to imagine the unknown features, thus running into a potential violation of expectancy [4]. When information is missing, people still form their impression by applying cognitive schemes [8,9]. They can rely on "typical types" by completing what they do not know about the potential partner with typical features for that social category (e.g., stereotypical features), or "ideal types" by completing missing information with an idealized version of the unknown features [10,11]. ...