Mark R. Kramer's research while affiliated with Harvard Medical School and other places
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Publications (7)
Die Grundidee des „Shared Value“-Konzeptes (gemeinsamer Mehrwert für Unternehmen und Gesellschaft) liegt in der Annahme, dass die Wettbewerbsfähigkeit eines Unternehmens und der Wohlstand der Gesellschaft, in der das Unternehmen tätig ist, miteinander in Wechselwirkung stehen. Wer den Zusammenhang von gesellschaftlichem und wirtschaftlichem Fortsch...
The concept of shared value—which focuses on the connections between societal and economic progress—has the power to unleash the next wave of global growth. An increasing number of companies known for their hard-nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart—have begun to embark on important...
Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. Frequently, though, CSR efforts are counterproductive, for two reasons. First, they pit busin...
When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. In response, many companies have sought to make their giving more strategic, but what passes for strategic philanthropy is a...
During the past two decades, the number of charitable foundations in the United States has doubled while the value of their assets has increased more than 1,100%. As new wealth continues to pour into foundations, the authors take a timely look at the field and conclude that radical change is needed. First, they explain why. Compared with direct giv...
Citations
... CSV has thus been represented as a "sweet spot" beyond traditional, philanthropy-oriented CSR, in that CSV is claimed to entail practices that benefit the firm while simultaneously advancing the economic and social conditions of the communities with which the company co-operates (Maltz & Schein, 2012;Moon et al., 2011;Pfitzer et al., 2013;Porter & Kramer, 2011). Some MNCs have accordingly espoused that CSV has entered the heart of their corporate practices (Porter & Kramer, 2014). ...
... Sustainable business model innovation links the field of business model innovation with sustainability through the implementation of sustainable dimensions and concepts in the design and application of business models [67]. This merger is increasingly seen as the basis for competitive advantage [68]. The effectiveness of business model innovations is, thus, confirmed in the field of sustainability. ...
... Both parties appear to have a win-win advantage. Porter and Kramer (2011) presents their shared value model which encompasses the creation of a social and business value which includes social purpose, a defined need, the right innovation structure, and a cocreation. ...
... Isso pode incluir a preferência por produtos fabricados com materiais reciclados, produtos orgânicos, apoio a empresas que respeitam os direitos dos trabalhadores, entre outros aspectos. Além disso, o consumo ético pode pressionar as empresas a adotar práticas mais responsáveis e a investir em iniciativas sociais e ambientais (Murray;Vogel, 1997;Du;Bhattacharya;Sen, 2010;Mohr;Webb;Harris, 2001;Porter;Kramer, 2018). No entanto, é importante lembrar que o consumo ético não é uma solução completa para os problemas do capitalismo, e que mudanças estruturais também são necessárias para uma economia verdadeiramente justa e sustentável. ...
... Second, these studies take an interesting approach to explain how firms can adopt a broad variety of activities and practices that enable them to create shared value (Porter & Kramer, 1999) by combining economic goals that are aligned with social and environmental values. SBMs see firms as actors that are connected to and interrelated with other actors in the socioeconomic system (Boons & Lüdeke-Freund, 2013). ...
... Porter and Kramer (2006) placed a great deal of emphasis on the notion of social impact and purported that before a corporation engages in CSR activities, it must first be determined which social issues should be addressed. In order for both society and the corporation to gain maximum benefit from the activities, the corporation must select socially responsible activities which are in alignment with their particular business (Porter & Kramer, 2002;2006). Porter and Kramer (2006) provided a simplistic categorization of determining which social issues are in the best interests of a corporation and the society, divided into three categories: general social issues, value chain social impacts, and social dimensions of competitive context. ...
Reference: Social Impact of CSR Funding – A Case Study
... Sustainability is meeting the needs of the present without compromising the ability of future generations to meet their own needs (Porter & Kramer, 2006). Sustainability has only begun to hit the tip of the iceberg of all the ways it can be measured and impact our daily lives (Liu et al., 2020). ...
