Mark Kaltenbach’s research while affiliated with University of Pennsylvania and other places

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Publications (1)


Nudge to Nobesity I: Minor Changes in Accessibility Decrease Food Intake
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June 2011

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1,102 Reads

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246 Citations

Judgment and Decision Making

Paul Rozin

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Megan Dingley

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Mark Kaltenbach

Very small but cumulated decreases in food intake may be sufficient to erase obesity over a period of years. We examine the effect of slight changes in the accessibility of different foods in a pay-by-weight-of-food salad bar in a cafeteria serving adults for the lunch period. Making a food slightly more difficult to reach (by varying its proximity by about 10 inches) or changing the serving utensil (spoon or tongs) modestly but reliably reduces intake, in the range of 8-16%. Given this effect, it is possible that making calorie-dense foods less accessible and low-calorie foods more accessible over an extended period of time would result in significant weight loss.

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Citations (1)


... Os nudges devem, é claro, ser segmentados para distintos subgrupos da população, tendo em vista que o tipo de estímulo necessário varia de acordo com a idade, classe social, região do país, gênero, posição política, entre vários outros fatores. Há uma literatura extensa sobre este tema, a qual fornece tanto uma formulação teórica como diversos estudos de caso (Sunstein, 2014;John et al. 2013;Goldstein et al. 2008;Halpern, 2015;Dayan e Bar-Hillel, 2011;Pennycook et al. 2020;Rozin et al. 2011;Schmidt, 2017). ...

Reference:

INFLUÊNCIA DA SAÚDE MENTAL NO ESTADO NUTRICIONAL E CONSUMO ALIMENTAR EM TEMPOS DE COVID-19 NO BRASIL
Nudge to Nobesity I: Minor Changes in Accessibility Decrease Food Intake

Judgment and Decision Making