Marit Kjeldsberg’s research while affiliated with National Institute for Consumer Research and other places

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Publications (3)


What’s the Problem? Odor-control and the Smell of Sweat in Sportswear
  • Article

July 2016

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958 Reads

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34 Citations

Fashion Practice

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Madeline Buck

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Marit Kjeldsberg

Sport and fitness are increasing in popularity, and so is awareness of body odor. Both are aspects people wish to gain control over, as promised by the marketing of sportswear with odor-controlling properties. This article discusses how the heightened awareness of body odor has developed, and how unpleasant odor varies between textiles made of different materials. A sensory analysis by a consumer panel was used to evaluate the odor intensity of 13 different fabric samples taken mainly from sportswear. The so-called odor-control textiles smelled less intense than similar polyester samples without such treatment. Wool and cotton smelled significantly less intense than both odor-control and polyester when the samples were sweaty or aired. After washing, the odor-control textiles had a level of odor intensity that was in between that of the cotton and woolen samples. The odor-control treatment reduced the smell, but not enough to make a difference on laundering frequency, and the textiles smelled still more strongly than wool.


Troubles with the Solution: Fabric Softeners and Odour Properties

September 2012

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564 Reads

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19 Citations

Tenside Surfactants Detergents

Fabric softeners are mainly used to reduce roughness and static electricity of textiles, as well as adding a scent to them. In this paper we study how fabric softeners are related to odour properties on clothing. We combine a Norwegian consumer survey with a sensory test on odour development on four different materials used in sports clothing. Samples went through several cycles of use with sweating, washing, and airing and the odour was evaluated at 11 stages. Washing was performed either with or without a fragrance-free domestic rinse cycle softener. Sensory test showed that use of softener increased odour on polyester garments. Survey results showed that a larger number of respondents who used softeners experienced problematic odours in laundry compared to those who did not use softeners.


Figure 2. Average cleaning effect with 95% confidence limits (Laundry ball results got worse during the test causing higher uncertainty of measurement).  
Cleaning effect of alternative laundry products. A comparison of soap nuts, laundry balls, washing pellets, laundry magnets, water and regular detergent
  • Article
  • Full-text available

January 2012

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19,148 Reads

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7 Citations

The cleaning effect of soap nuts, laundry balls, washing pellets and laundry magnets has been tested and compared with washing with conventional compact powder detergent for coloured textiles, and washing with water only. The cleaning effect was evaluated by measuring the tristimulus Y reflection values of pre-soiled fabric strips after they were washed according to standard EN 60456 at 40°C. The results showed that the cleaning effect of the four alternative laundry products was equal to that of water alone. Conventional compact detergent showed significantly better cleaning effect at all tested soil types. However, the results also indicate that water alone already has a substantial cleaning effect. http://www.teknoscienze.com/Articles/HPC-Today-Cleaning-effect-of-alternative-laundry-productsA-comparison-of-soap.aspx

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Citations (3)


... Many studies have examined the effect of single odorants applied directly to textiles in a solvent, 4,9 transfer and development of odor through human wear trials, 10,12,13 and adsorption of volatiles in gaseous form. 16,17,29 Human wear trials are the most representative method for evaluating odor in apparel fabrics, but are often complicated by the requirement for lengthy trials, acquiring suitable participants, and variability of the odor source. ...

Reference:

Textile sorption and release of odorous volatile organic compounds from a synthetic sweat solution
What’s the Problem? Odor-control and the Smell of Sweat in Sportswear
  • Citing Article
  • July 2016

Fashion Practice

... In a large study including more than 4,000 respondents from different countries of Europe results showed that many people lack the knowledge of product dosage and water hardness, which both directly impact the efficiency of a laundry detergent (Ferri et al. 2016); therefore, it is suggested that education on these factors could increase the usage of eco-friendly detergents. In a study of comparing alternative washing agents with an eco-labeled compact detergent (Laitala 2012) results showed that alternative washing agents such as laundry balls, soap nuts, washing pellets and laundry magnets showed the washing effect similar to pure water. In our study it was not further investigated what kind of alternative or eco-friendly products were used and concluded to be ineffective. ...

Cleaning effect of alternative laundry products. A comparison of soap nuts, laundry balls, washing pellets, laundry magnets, water and regular detergent

... Misattribution occurs only when people are unaware of the (effect of the) 52 prime [16]. From this account, it would follow that smells are particularly potent primes 53 [17,18], because olfaction has unique anatomical features that set it apart from other 54 senses [19,20]. That is, smells bypass regions involved in conscious attention and lan- 55 guage processing, and directly probe into areas related to emotions and associative 56 memory [19,20]. ...

Troubles with the Solution: Fabric Softeners and Odour Properties
  • Citing Article
  • September 2012

Tenside Surfactants Detergents