Margaret Wetherell’s research while affiliated with University of Auckland and other places

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Publications (121)


Being a positive influence(r): Exploring affective pedagogies of wellbeing and positivity on Instagram
  • Article
  • Full-text available

January 2024

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81 Reads

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2 Citations

Feminist Media Studies

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Cherie Lacey

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Margaret Wetherell

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Influencers attract praise-and censure-for how they are perceived to influence followers. These discussions are strongly gendered: representations of mainstream influencers are highly feminised, and it is typically women and girls who are imagined as the targets-or victims-of influence. We suggest that the value influencers can offer is increasingly understood in affective and emotional terms and materi-alises in the form of mindset advice and modelling emotional management strategies. In this paper, we draw on theories of affective practice to examine "teachable moments" of positivity, optimism and resilience as influencers model and educate followers in emotion-laden styles and standpoints. Our analysis centres on data gathered in confidential interviews with eight established and aspiring Instagram influencers, who work in mainstream, lifestyle domains. We focus on the affective pedagogies influencers mobilise to show followers how to adopt culturally favoured emotional styles. Our analysis sheds light on the pedagogical work of influencing as gendered labour, its psychosocial utility and socio-political entanglements. To conclude, we reflect on how the patterns we identify index broader shifts in neoliberal well-ness repertoires away from the management of time and towards the management of emotional energy.

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Citations (61)


... Books such as "1984" by George Orwell or "Brave New World" by Aldous Huxley led to critical reflections on government power and control, surveillance and freedom and dialogues of power relations and organizational structure. These works are creative and prominent examples, which enabled to change or at least question some of the complex paradigms that influenced society and encouraged public participation (Potter et al., 2023). However, well known literary works have been used as the means to call for social change and to promote the activity, for instance. ...

Reference:

The Wizarding World of Harry Potter: How to Employ Literary Works as a Source for Branding and Marketing?
Social Texts and Context: Literature and Social Psychology
  • Citing Book
  • August 2023

... An alternative approach is to explicitly ground substantive principles for priority-setting on public views, for example, by conducting studies exploring societal values. [17][18][19][20][21][22] Doing so might i The opportunity cost associated with an intervention's adoption refers to the benefits foregone when a choice is made to employ resources on adopting that intervention rather than for some other purpose within the health system. enhance a priority-setter's perceived legitimacy and make its decisions less vulnerable to challenge. ...

Citizens at the Centre: Deliberative Participation in Healthcare Decisions
  • Citing Book
  • October 2006

... 7 Similarly, Salmenniemi and Kemppainen (2020) find in their research on therapeutic cultures that it motivated women to form therapeutic groups in which they debated gender inequality and took collective action. Martinussen and Wetherell (2022) investigate how neoliberal technologies of the self are practiced in everyday life through therapy talk between female friends and that there is a danger that these could morph into a form of group surveillance. However, they also point to the potential that these groups can create solidarity between women in which they practice a situated resilience to deal with the specific problems they face in their local context. ...

Friends tell it like it is: Therapy culture, postfeminism and friendships between women
  • Citing Article
  • December 2021

European Journal of Cultural Studies

... In VCE English, open-ended modes of literary exploration or emotional experience are often deemed too 'woolly' (McKnight 2016) and creative writing that is process driven too 'airy fairy' (Frawley 2014) and reading and writing are refigured into units of work, with standardised outcomes and rigid assessments. Within this system, certain civilised (Ahmed 2004(Ahmed -2014 or entrepreneurial (Calder-Dawe et al. 2021) feelings and dispositions are welcomed and promoted. Confidence, resilience (Dadvand, Cahill, and Zembylas 2022) and empathy (Pedwell 2016) are fostered because they have utility and market value (O'Grady 2020). ...

Looking on the bright side: Positivity discourse, affective practices and new femininities

Feminism & Psychology

... Hall focuses on de-centring and continuity, as well as on the ongoing nature of the processes of subject construction, and has paved the way for recent scholarship on identity. Many of these scholars, writing in the age of globalization and from within multicultural societies, highlight Hall's definitions as their starting point (Woodward, 2000;Weedon, 2004), or as an evident influence in their discussions of theories of self (Weinreich, 2003;Wetherell, 2009Wetherell, , 2010Van Meijl, 2010). ...

Introduction: The Identity/Action Relation
  • Citing Chapter
  • January 2009

... Repertoires refer to ideals that are based on coherent ways of speaking of some subject, while different repertoires build their own image of it. People may use multiple and contrasting repertoires, even within the same episodes of talk (Van Der Merwe & Wetherell, 2020). ...

The emotional psychologist: A qualitative investigation of norms, dilemmas, and contradictions in accounts of practice
  • Citing Article
  • September 2019

Journal of Community & Applied Social Psychology

... We conceptualize these efforts as intercultural extrinsic emotion regulation that aims to regulate the emotions of others in a communal setting to make them culturally appropriate and effective in a new cultural environment and structural power hierarchies. The affective-discursive framework (McConville et al., 2020;Wetherell, 2012Wetherell, , 2013Wetherell, , 2014 shapes our understanding of emotions and emotion regulation as habituated practices grounded in meaning-making that are implicated in social positioning and reproduction of social (dis)advantage. We examine emotional practices to gain a greater insight into migrants' subjections, resistances and negotiations within new cultural formations and power regimes. ...

‘Pissed Off and Confused’/‘Grateful and (Re)Moved’: Affect, Privilege and National Commemoration in Aotearoa New Zealand
  • Citing Article
  • August 2019

Political Psychology

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Margaret Wetherell

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Helen Moewaka Barnes

... As the above quote highlights, friendships have historically (Marcus, 2007), and continue to be integral for girls' coming of age (Hentges, 2005, p.193), positioned as a space separate from heterosexual relationships, a safe territory for discussion about romance and sexuality (Shulman and Connolly, 2013) and a "refuge, time off and an escape" from neo-liberal life (Martinussen, Wetherell, and Braun, 2020). However, Sarah Hentges (2005) argues that despite platonic relationships being integral to the female adolescent experience, they are "underutilized in many girls' films", with friendship being "often out of convenience" (p.193). ...

Just being and being bad: Female friendship as a refuge

Feminism & Psychology

... Affective-discursive practice is also a powerful framework for qualitative psychology because it opens space to explore the so-called middle ranges of agency (Martinussen & Wetherell, 2019). Through its emphasis on embodied practice, Wetherell's work offers a toolkit for a contextualized and empirically based investigation of social actors as "both agentic and constituted through social processes" (Wetherell et al., 2019, p. 6). ...

Affect, practice and contingency: critical discursive psychology and Eve Kosofsky Sedgwick

Subjectivity

... It becomes challenging to uphold authenticity while occupying a professional identity, meaning stories of struggle from childhood are less speakable. The part of herself that did not want to keep "living with a mask on", was restricted by social and institutional narrative resources that imply that particularly for women, being successful professionally does not allow space for personal struggle (Chowdhury et al., 2019). Through her transitions story, Sonia has navigated her transition to young womanhood and "success", but the cost of doing self-driven "success" work is high. ...

Polyphonies of depression: The relationship between voices-of-the-self in young professional women aka ‘top girls’
  • Citing Article
  • May 2019

Health An Interdisciplinary Journal for the Social Study of Health Illness and Medicine