Margaret Matear’s research while affiliated with Queen's University and other places

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Publications (3)

Marketing and societal welfare: A multiple stakeholder approach
  • Article

November 2010

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66 Reads

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7 Citations

Journal of Business Research

Margaret Matear

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Peter A. Dacin

This manuscript provides insights to help identify the nature, scope and domain of the business strategy–consumer behavior–societal welfare link, and ways to explore the trade-offs between individual and societal gains. In this manuscript, stakeholder theory serves as a lens to analyze these issues in the context of a case study of direct-to-consumer advertising (DTCA) for prescription drugs. The case study adds support to the [66] and [67] premise that the marketing system, unlike many other institutions, is thoroughly embedded in the routines and expectations of our society. Marketing, and in particular, advertising, not only reflects the assumptions and priorities of society, but also influences the way individuals and organizations understand and act upon contemporary social issues. A discussion of insights and implications emerging from the analysis suggests several potential areas for future research.

Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward from Here

August 2010

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2,860 Reads

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899 Citations

Academy of Management Perspectives

Peter A. Dacin

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Margaret Matear

We examine the current state of the social entrepreneurship literature, asking what is unique about social entrepreneurship and what avenues create opportunities for the future of the field. After an evaluation of social entrepreneurship definitions and comparison of social entrepreneurship to other forms, we conclude that while it is not a distinct type of entrepreneurship, researchers stand to benefit most from further research on social entrepreneurship as a context in which established types of entrepreneurs operate. We demonstrate these opportunities by describing avenues for further inquiry that emerge when examining valuable assumptions and insights from existing theories inherent in conventional, cultural, and institutional entrepreneurship frameworks and integrating these insights in ways that address the unique phenomena that exist in the context of social entrepreneurship.

Citations (3)

... Though the mental wellbeing of entrepreneurs has gained some attention over the last years (De Mol et al., 2018;Stephan, 2018;Stroe et al., 2018), research has so far predominantly focused on commercial entrepreneurs. However, an estimated 25 % (and in some countries even up to a 50 %) of entrepreneurs are social entrepreneurs, who prioritize social or environmental value creation over financial profit, and often address pressing societal issues such as environmental challenges, education, or poverty relief by means of innovative business models (Bosma et al., 2016;Dacin et al., 2010;Dees, 1998;Kelley et al., 2016;Leitner et al., 2023). ...

Reference:

Impactful Ventures, Burned-Out Founders? Insights from Two Studies of Social Entrepreneurs
Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here
  • Citing Article

  • August 2010

Academy of Management Perspectives

Peter A. Dacin

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Margaret Matear

... En Lima Metropolitana, muchas mujeres enfrentan estereotipos que restringen su participación en ciertos sectores o que condicionan la percepción de su capacidad para gestionar un negocio (Huamán et al., 2022;Silva Infantes et al., 2023). Las normas culturales tradicionales, que asignan a las mujeres la mayor parte de las responsabilidades familiares, pueden limitar su disponibilidad y oportunidad de expandir sus emprendimientos (Dacin et al., 2010;Deng et al., 2024). No obstante, en algunos casos, las mismas redes sociales o iniciativas comunitarias enfocadas en el empoderamiento de las mujeres pueden ofrecer apoyo y oportunidades que contrarrestan estas barreras (Al-Qahtani et al., 2022;Jahanshahi et al., 2024). ...

Reference:

Impacto del Emprendimiento Femenino en la Participación Empresarial en Lima Metropolitana. Un Análisis MultidimensionalImpact of Female Entrepreneurship on Business Participation in Metropolitan Lima: A Multidimensional Analysis
Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward from Here
  • Citing Article

  • August 2010

Academy of Management Perspectives

Peter A. Dacin

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Margaret Matear

... Second, moving to traditional marketing, the primary applications of the multistakeholder approach relate to different topics: product innovation (Ozanne et al. 2018;Von Der Heidt and Scott 2011); new product launching (Huempfner and Kopf 2017; Lehmann 2006); packaging (Lorenzini et al. 2018) and branding (Centeno and Wang 2017;Evans et al. 2019;Preece and Kerrigan 2015); communication in terms of messages and tools (Bürklin 2019;Fang and Xiang 2023;Oteh et al. 2023); advertising (Luyckx et al., 2024;Matear and Dacin 2010), and; placement (Moustier et al. 2010). When examining the outputs addressed, whether marketing output, societal output, or both, it becomes clear that in the case of traditional marketing, the emerging output is predominantly a marketing output. ...

Reference:

Multi-stakeholder marketing: mapping the field
Marketing and societal welfare: A multiple stakeholder approach
  • Citing Article

  • November 2010

Journal of Business Research

Margaret Matear

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Peter A. Dacin