March 2015
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143 Reads
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13 Citations
Journal of Applied Sciences
The earth is facing with the environmental degradation such as climate change. To protect the earth, the environmental movements have been started around the world. The environmentalism has gotten a rapid growth in the societies by enrolment in various parts including colleges and universities. Human behaviour is known as the main responsible for the environmental degradation. Therefore, to protect the environment the term “Green Behaviour” has been introduced. This behaviour promotes the one which ables to reduce the damages done by human on the environment. This study reviews the concept of “Green Behaviour” and “Green Consumerism”. Furthermore, the aim is to investigate the influential factors on the behaviour of the respondents to perform green behaviour. Based on the review of other studies, it can be concluded that there are two groups of factors which can affect the intention to perform this behaviour. The first group concerns with the socio-demographic characteristic of the respondents such as age and gender. However, by the review of psychology literature, the second group contains the factors of “Environmental Knowledge” and “Environmental Attitude”.