Maiia Halytska’s research while affiliated with National University of Ukraine on Physical Education and Sport and other places

The article summarizes the arguments within the scientific discussion on the impact of media technologies on the choice of a tourist destination. Thus, the emergence of film-induced tourism as a specific type of tourism is emphasized. The main purpose of the scientific research is to analyze a relatively new phenomenon of «film-induced tourism» and its types, as well as to determine the influence mechanisms of film and television media product on the formation of a tourist destination and its brand. Systematization of relevant literary works and approaches to the problem in question has shown that film-induced tourism is intensively developing and being actively popularized in the world. It has been widely recognized that the media product is undoubtedly increasing the number of visits to locations depicted in it, or locations associated with it, which, in its turn, forms the tourist destination brand. Moreover, the films that gained worldwide popularity after their release significantly contributed to the formation of famous tourist brands and attracted the attention of numerous tourists. The relevance of the scientific research in terms of Ukraine is evidenced by the fact that the development of film-induced tourism is not paid attention to by domestic scientists. Besides, the international experience of successful promotion of tourist destinations through media technologies is not duly implemented into domestic tourist practice. Foreign practical experience proves though that there is a firm correlation between the success of the film and television media product and the increase in tourist flows to a particular destination. The research of the problems raised in the article was carried out in logical sequence. There were considered theoretical aspects of film-induced tourism, particularly, impacts of media technologies on the development of tourist destinations, the use of mass media as a tool to form a tourist brand; there were revealed specific features of creating tourist brands, both on-location and off-location ones, as well as there was analysed the experience of Ukraine in the formation of on- and off-location tourist brands; there were provided the proposals to apply leading international practices for the promotion of film-induced tourism in Ukraine. The following groups of methods became a methodological toolkit of the research. Theoretical methods were used to perform the overview of scientific works, popular science literature and other relevant sources within the research; for the definition and systematization of the terminological apparatus of the research; for the critical study and generalization of the observed information. Analytical methods were used to diagnose the impact of media technologies on the development of certain destinations and to analyse tangible and intangible benefits of film-induced tourism obtained by tourist destinations. The research period under consideration is 2010–2018. The object of the study is a range of countries illustrating the best world practice in the development of film-induced tourism: The United States (particularly New York and Los Angeles tourist destinations), Canada, Scotland, Italy, France, New Zealand, Iceland, as well as the world best-known films that have become a vivid example of the formation and promotion of tourist destinations shown on the screen. Thus, it has been proved the undeniable influence of media technologies on the considerable increase in the number of mass tourists who were eager to visit the locations of their favourite films. The results of an empirical analysis of the correlation between the development of mass tourism and a significant increase in tourist visits to certain destinations due to media technologies are submitted in the article. The research theoretically proves and empirically confirms that there is interrelationship between the success of the media product and the development of mass tourism. Statistically it was substantiated by analyzing the number of tourists and their interest in locations used in movies, TV series and animated films. It should be noted, however, that the impact of such products is easier to observe in those countries and regions that have passed the stages of the formation of tourism industry as the leading one due to the tourism boom caused by a particular media product. In this case, the emergence of this type of tourism clearly affects the economy and the formation of the tourist image of the country. The results of the study can serve as a basis for further researches on the issue and the formation of the strategy for the development of film-induced tourism in Ukraine, where its possibilities, unfortunately, are used in fragments today.

The article aims at revealing the contribution of 19th century Ukrainian pedagogues to the development of pedagogy as a science. The most prominent cultural figures of that time and their pedagogical legacy were under the consideration from the following aspects: their social and pedagogical activity; peculiar features of their pedagogical theories; their impact on the development of pedagogical ideas in forthcoming centuries. To achieve it, there were used methods of historiography, identification, analysis and systematization. The choice of the 19th century was determined by its great educational role in the social life which was reflected in its name “Enlightenment”. The lack of native land, national identity, integrity of Ukrainians as a people did not prevent the intellectual elite of the nation to search the ways of cultural unity and revival. The effective tool in it was the introduction of national education into masses of people. In their educational activity they applied the didactic principles: visibility of learning, conscious and active learning, consecutive and systematic learning, firmness of knowledge acquisition, connection with real life, the use of both synthetic and analytical methods of learning and teaching. The research proved that Ukrainian pedagogy was developing according to the major European trends in education, e.g. secularization of education, attention to family education, expanding the content of general education. Yet, there were unique national pedagogical ideas of using the Ukrainian language, a mother tongue, for teaching Ukrainian children; introducing Ukrainian folklore into the educational process; liquidating the class inequality; nursing the child’s soul. Their achievements are still important today. Addressing the origins of Ukrainian pedagogy can assist in achieving the goal of educating and upbringing younger generation who respects their native land and tries to preserve their history. Thus, the argument of the outmost importance in this research is that the current state of modern pedagogy greatly depends on its historical background.

The article reveals the dynamics of forming readiness for foreign language communication of future tourism employees in higher school. To trace it, a complex of theoretical and empirical methods was used: literature overview, comparison, systematization and generalization, questioning, testing, pedagogical observation, survey, statistical calculations of the obtained results. In the pedagogical experiment the accent was put on the content component of the formation of students’ readiness for foreign language communication. 600 university students participated in it. Firstly, introductory level of students’ knowledge was defined. Secondly, the dynamics of forming students’ readiness for foreign language communication was checked in four types of activities: listening, reading, writing and speaking. The authors worked out the original pedagogical technology which included practical classes, independent work, special courses, excursions, gamification, system of exercises and tasks based exclusively on tourism industry oriented content. The analysis of the molding experiment results illustrated that the level of students’ readiness for foreign language communication according to the content criterion significantly increased.

The article analyzes the main approaches to forming students’ readiness for intercultural communication in the tourism sphere, including: individual approach to students; problematic and creative nature of foreign language tasks; use of modern innovative learning technologies; dialogue of the learning process; modeling of professional communicative situations. The concept of «student’s readiness for intercultural communication» is considered as an integrative professional characteristic of the individual, which determines the level of professionalism of the future specialist in his or her foreign language communicative competence and includes needs, motives, psychological qualities, subject and intellectual knowledge, skills and skills to perform professional tasks. It is concluded that foreign language is an important tool for intercultural communication and at the same time a special mechanism of effective cooperation, since it influences the process of formation of professional qualifications and competencies of future specialists in tourism industry, which ensures their competitiveness in the labor market and guarantees employment in the specialty.

Seasonality in the modern interpretation is presented in the form of dynamic oscillatory processes that determine the periods of growth and decline of various kinds of economic phenomena and processes. Among all industries, tourism and hospitality are most clearly affected by the seasonality factor, since it directly depends on periodic changes in climatic conditions during the calendar year. The tour operator, as an active participant in the tourism market and the main producer of tourist products, must take into account the fact that the possibilities of production and consumption within certain tourist destinations are limited by seasonal climatic conditions. This study offers a methodology that is based on the Holt-Winter method, which takes into account the seasonality factor in calculating forecast values. A methodology for calculating forecast values using the MS Excel tool was also developed. The proposed methodology is very simple to implement in practice, which will allow all organizations, when building forecast data, to easily access and use large volumes of data.