Maialen Ormaetxea’s research while affiliated with Cologne Business School and other places

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Publications (1)


Surviving and Competing in Times of Crisis: Cases of Strategies by Argentine SMEs
  • Chapter

February 2016

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26 Reads

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4 Citations

Ricardo Detarsio

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Maialen Ormaetxea

In this chapter you will learn which strategies and measures SMes take to survive crisis. Cases from a sample of 25 companies located in the surrounding area of Argentina’s third biggest city, Rosario, are presented. These SMEs have survived all major crises in the past 15 years and thus, have demonstrated their ability to cope with economic turbulences successfully. In the current economic crisis, many European SMEs are struggling to survive and it seems appropriate that some of these strategies could be applied in the European context. This chapter forms a “trilogy” with the previous chapter on Argentinan economic development and the following chapter which explores the role of owner/mangers in turbulent environments.

Citations (1)


... Previous study on dynamic leadership states that the leaders are able to change their ways of leadership from charismatic leadership towards transformational leadership approaches (Guo et al., 2008). A study of Argentine SME indicated that the leaders were able to learn, adopt and practice different leadership styles to effectively navigate a turbulent period of changes (Detarsio et al., 2016). ...

Reference:

Unleashing Sme Business Agility: A Paradigm Shift For Success
Surviving and Competing in Times of Crisis: Cases of Strategies by Argentine SMEs
  • Citing Chapter
  • February 2016